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Welcome to Valley View: PR Buzz in Silicon Valley

Silicon Valley. Now I get it and it only took me six years in Bay Area PR. I was born and raised in Massachusetts. Got my Bachelors at Bentley in Waltham, had all three of my kids there and spent most of my young adult life in and around the Boston area, including my first 8 years at Schwartz MSL.My first trip to the Bay Area was in 2001 with the CEO of IONA Technologies on a media tour, and though I fell i ...

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The Wieber Effect: Do Stumbles Drive More Chatter Than Success?

Last night, millions of Americans were transfixed by the gold-medal winning performance of the U.S women’s gymnastics team.  The “Fab Five,” as members of the media now fondly call them, made history by catapulting the U.S. to its first Olympic gold in women’s gymnastics since 1996. However, one look at the social media discussion shows that Americans (and the NBC announcer ...

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Are All Gold Medals Created Equal?

When it comes to social media discussion and celebrity, the answer is a resounding no.To date, U.S. Olympians have won five gold medals in the 2012 games. They have been mentioned 176,568 times on social media over the past few days.  Some, such as Lochte and Franklin are household names. As of now Franklin is a slightly bigger social media phenomenon than Lochte.But what about the other gold medalists ...

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Surprising Olympics Social Media Driver? Water Polo

The XXX Olympiad is being called the "first social media Olympics." While I don't agree with the moniker, more attention is being paid to both the social media aspects of the Games and the availability of content as never before.The members of the Schwartz MSL Research & Insights Group are die-hard Olympics fans. I remember staying up and watching wrestling at 1:00 a.m. for previous Olympics. ...

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Advice to Clueless Marketers on Twitter

More and more brands are flocking to Twitter to connect with customers, engage in dialogue and spread their promotions. But recently there seems to be a spate of tweets that can be called clueless at best, and offensive at worst.Just this weekend, I was exposed to the latest example of clueless marketing on Twitter. In this case it was someone using the horrible incident in Aurora, Colo. to promote their cl ...

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When the Fruit Stand Got Facebook-Savvy

There are three things I’m addicted to: my social networks, HBO’s Game of Thrones and fresh fruit. But really how often do at least two of those intersect? I was struck dumb this morning by the seemingly innocuous inside label of a strawberry container: “Scan our QR code with your smart phone…Check us out on [insert labels for Facebook, YouTube and Twitter].”How amazing i ...

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SxSW Sunday: It’s all about convergence

Today was a great day at SxSW. I had the pleasure of attending three different sessions on payments and mobile wallets, one on the future of retail and a most inspiring session that looked at updating classic iconic ads for today’s technology.I was prepared to write a very payments-focused post. But as I was thinking about today, I realize the key lessons for PR and business professionals transcend th ...

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SxSW Saturday Takeaways: Destroy Labels, Know Yourself

Saturday at SxSW was much more interesting than Friday. I had the pleasure of attending a very wide range of panels. The topics included strategic communications, Dad bloggers, enterprise social media, the future of mobile wallets, a comedian/activist keynote, and a look inside Joss Whedon’s head. The panels were a mix of both aspirational visions and cautionary tales.The sessions were all great learn ...

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SxSW 2012 – Wait, Talk, Discuss

If today’s registration line is any indication, SxSW Interactive is going to be more popular than ever. Despite coming at an off time, registration still took more than 90 minutes – more than I ever had to wait at CES or COMDEX in its prime.True to SxSWi though, the time was not wasted. While in line, I had great conversations about the future of interactive marketing, the rise of mobile payment ...

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Only 19.5% of News Release Headlines are Optimized for SEO

For the second year in a row, the Schwartz MSL Research Group worked with Business Wire to determine how many PR professionals are optimizing their news release headlines for SEO. There was slight improvement compared to last year, but there is still a long, long way to go.The two most important elements for optimizing a news release headline are keyword inclusion and brevity. In terms of brevity, a full re ...

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War Stories and Business Ideas from CES

Walking through the halls of CES 2012, many people see flash and excess, maybe even view it as a signal that the economy is in recovery given that companies are spending money to share their story. What I saw was a lot of HARD WORK. Every banner that was visible to attendees was the thoughtful results of graphic designers, marketing teams, printers and who knows how many others --all before landing in the h ...

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Learning from Bissel – A Trade Show Master

Over the years, I have probably been to hundreds of trade shows. My clients frequently ask me what I think of trade show/Expo X and if they should exhibit/speak there.To me it always boils down to:Who will be there?Will  you have a chance to engage meaningfully with prospects (and the media/bloggers)?How crowded will it be?What commitment is involved.How much will it cost?This weekend I ran across a co ...

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