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The Buzz at RSA 2014: Day 1

On the ground at RSA Conference 2014 on Monday consisted mostly of arrivals and set-up. In the news, though, multiple companies made announcements about security programs for both the enterprise, and the “open enterprise.” With mobile phones, tablets, work laptops, etc. holding strong in the enterprise, businesses need security to protect the wide array of devices. This concept of “open enterprise” looks li ...

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Non-Media Influencers – Where are they?

Have you read the Target Breach eBook? If not, please do. Hopefully you've at least seen our previous blog posts regarding the topic. We’ve discussed the local television broadcast stations, which have had a major presence in the social media conversation surrounding the Target Breach, and we’ve mentioned non-media influencers’ presence. The conversation during the month of mid-December to early January was ...

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Storytelling: Less Benefits. More Blood.

We all have a good story to tell, but often don’t know where to begin, or forget basic storytelling tips. Too often marketers jump into why their gizmo is so amazing—but without the context of why it’s needed, who really cares if a product is up and running in minutes, utilizes machine learning or automates the lifecycle end-to-end? Compelling narratives start with drama! There is a reason fairytales don't ...

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Consumer Technology Public Relations – Oh, the Humanity!

 By Lauren BusleyAs overt and shameless mediaphiles, we PR folks jump at any chance to get an inside look at how the media machine works.  You had us at hello, you are the wind beneath our wings, we just can’t quit you and we’d like to wear your skin, media. So, when PRSA hosted a panel titled “Inside the Newsroom of All Things D,” I was ready to rock. Oh, and did I mention ...

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<3 Vs. Logistics

“Making people smile. And fun.” When asked what makes their model different during an INFORUM panel discussion with Pando Daily’s Sarah Lacy at the Commonwealth Club San Francisco, Fab.com’s CEO Jason Goldberg and CCO Bradford Shellhammer immediately quipped with those phrases. How does the “fastest e-commerce company to reach 1 million users” (which it did in five months ...

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Apple Learns Big Secret PR Launches are Near Impossible in Silicon Valley

Is it possible to launch a device the entire world is waiting for without elements of that said device leaking beyond your control? If you're Apple and you're introducing the hotly anticipated iPhone 5, then the answer is probably no.While the world waits for the final form factor and features of the new iPhone, the information, misinformation and ill-timed communication around the launch is having an impac ...

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HubSpot Inbound 2012 Day 4- Content, Context and Effort oh my!

Today was the final keynote speech, a few more break out sessions, and a closing ceremony of sorts where we all got kudos for attending and coupons for next year... what a day! Keynote: Gary Vynerchuck @garyvee "The only reason I love social media is only because it sells S#$%. I don't give a S$%& about Twitter, Instagram, Pinterest, Tumblr, Facebook or whatever, I care about where my cus ...

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HubSpot Inbound 2012 Day 3- Content is key, but context is best!

More music, more excitement, more #inbound12! Day 3 and no signs that this team is slowing down. As Darmesh very excitedly shouted, "a few years from now we will say 'remember when Inbound was only 2800 people!'" So to keep it concise- things are moving fast and it's awesome to be on this train.Keynote- Brian Halligan 1. Inbound marketing over the last 6 yearsThere's a massive transformation about ...

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Social Media vs. Media Relations Campaign: Are You A PR Sprinter or Marathon Runner?

At the risk of using an Olympic metaphor one month too late, public relations has evolved into two forms of running. Social media is the sprinter, or Usain Bolt, and traditional media relations is Meb Keflezighi (if you know who he is), or the marathoner.Social media is a world of short bursts in which you can largely control the narrative. With 140 character tweets, three paragraph blog posts and spontaneo ...

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Silicon Valley PR: Apple Trumps Samsung in Patent Fight

Bad news for Fanboy haters.Samsung infringed on six Apple patents and will have to pay $1 billion+ in damages according to a jury verdict in the "My patent can beat up your patent" legal fight between the two dominant smart phone makers.Another big loser in this battle was Google, who saw a big Android adopter get smacked.Samsung, who manufacturers Android-based devices,  is one of the few sm ...

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And, The Gold For Country Spirit Goes To #TeamGreatBritain (#TeamGB)

 If country spirit was a category in the #2012LondonOlympics, Great Britain will have won another gold medal.  View image As of August 8, Great Britain has seen an overwhelming amount of support on Twitter and Facebook, securing more than 3,000,000 mentions over the past 30 days. Even weeks before the Olympics started, #TeamGB was tweeted thousands of times daily. The public using the ha ...

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Valley PR Buzz: VCs Still Love Security

Sequoia Capital has the reputation of being on the cutting edge of venture investing. It makes a lot of smart bets, from household-name examples like Google and LinkedIn, to lesser-known darlings like Stripe, Y Combinator and Instagram. The firm has a reputation for picking winners and not being afraid to double down in a market as it matures (see Yahoo! and Google).So while on the one hand, it might be sur ...

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