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When Ringing in your Ears is a GOOD Thing

Hear ye! Hear ye! 2009 was another outstanding year for Schwartz Communications at the 40th Annual Publicity Club of New England Bell Ringer Awards. Schwartz and our clients received 26 awards recognizing media, special event and social media efforts in Healthcare, Consumer, Social Media and High Tech PR programs. Pardon me as I brag for a moment. This work spanned 19 clients across our practice groups. It' ...

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Change: Lessons found in a soft drink bottle

In the consumer product and consumer technology world, companies inevitably want to keep things 'fresh' and 'new'. There is a long history over why this is a good thing and how it helps sales. I am a firm believer that in the consumer space you always need to be willing to try and do fresh and new things, but you don't have to throw the baby out with the bathwater.I experienced this on a personal level rece ...

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The Most Effective Communications Channel?

Today, many Americans were anxiously awaiting the California Supreme Court's Decision on Prop 8. With offices in California and Massachusetts this is something I have been following. As the buildup was happening to the 10:00 a.m. PT ruling on Proposition 8, I was wondering which communications channel people would turn to for the news. Would it be Google News? CNN? Drudge? Twitter? So I asked on Twitter...O ...

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The Debate Over Social Media Press Releases

Not sure if I am supposed to give props to a competing agency on this space, but the Social Media Press Release (SMPR) invented by Shift Communications a few years back was a novel idea.Today, the SMPR means different things to different people:-- Originally, an SMPR meant content organized online so that it is easily digested by the media. Features are presented in bullets; it's easy to click from content ...

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Making News the New Fashioned Way

Newsweek just completed a live interview of Treasury Secretary Tim Geithner on its Facebook page. In the PR world, we spend a lot of time thinking about the convergence of social and traditional media. This interview marks one of the boldest moves to date by traditional media to bridge these worlds. This interview also exemplifies the continuing march of consumer technology into the news making process. We ...

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Avoiding the D Word: Rights, Piracy and Satisfying Consumers

It was clear at Digital Hollywood’s “Content Rights and Technology Solutions” and “Monetizing Digital Content” sessions that the DRM debate has shifted from how to control usage to how to engage consumers and embed more value in legitimate content. The panel of tech vendors encouraged content providers to listen to consumer demands for universal access to purchased content. Ant ...

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Local Medical News and Seniors

Over at Journalistics, Jeremy Porter considers a timely and under-appreciated topic: "The Impact of Dying Newspapers on Older Readers." He notes, "While many media companies work to preserve their future with digital strategies aimed at younger audiences, they are simultaneously alienating themselves from their older (and often most loyal) readers." It's worth a look.A parallel trend tha ...

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Mobile Addicts Anonymous: Toddler Edition

  While Digital Hollywood attendees were the usual thirty-something mix of suits, anecdotes of mobile addicted tweens and toddlers frequently invited laughter and nodding heads throughout numerous panel discussions. The promise of an insatiable appetite for new applications and content led tech vendors and marketers to describe the desires and habits of the newest generation of consumers. Mov ...

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Content King for Brands Online: 8 Tips from Digital Hollywood

Creating compelling content for smart consumers was top of mind as Digital Hollywood kicked off with packed sessions, prestigious speakers and conversations that often returned to how to best engage online consumer audiences who are spread out across many, many sites. Everyone agreed that the entertainment industry maxim "content is king" is critical to reaching today’s empowered consumers w ...

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Red Carpet Here We Come

Congratulations to Schwartz and its long-time client partner CheckFree (now Fiserv). We are a finalist in this year’s PRSA Silver Anvil awards, which are pretty much one of the most prestigious awards in the PR industry. The nomination, in the "Marketing Consumer Services Technology" category, highlights our work promoting green living and fighting fraud with online bill payment. This is a testiment to a gr ...

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Ashton Wins, Proves Twitter The Killer App for Consumer PR

As pointed out on Mashable this morning, Ashton Kutcher and, now, Oprah get Twitter but, surpringly, most of CNN's audience doesn't. The CNN vs Ashton race and CNN's breaking news alert when Kutcher reached the million followers mark might help bring the CNN audience along. Regardless, no one can deny Twitter's impact as a channel for reaching consumers and even driving behavior. Witness the 111,000 and cli ...

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Twitter vs. Your Brand

Amazon has been on a PR rollercoaster ride since Sunday when gay-themed books began disappearing from the sales rankings and search algorithms. The Twitterverse immediately swung into action claiming a new anti-gay policy and AmazonFail soon eclipsed Easter as a hot topic. Although the sales rankings are returning to normal, the story rolls on with coverage of why and how the site changed and even a claim o ...

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