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PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advice to new PR professionals and his recommendations on the healthiest coffee consumption levels below. PRSA - Tell me about MSLGROUP and your role there. Merrill - MSLGROUP is a global public relations agency that works with compani ...

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Where We’re Going, We Don’t Need Phones—Three Key Takeaways from MWC 2015, Where Mobile Went Way Beyond Just Phones

There aren’t many events in the world that can say more than 93,000 people traveled thousands of miles from 200 different countries to attend. The ones that make it into this upper-echelon of gatherings must be full of entertainment, intrigue, plenty of SWAG and more pseudo-celebrities than an episode of the Kardashians. So, are we talking about The World Cup, the Olympics, or possibly even the Academy Awar ...

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We All Travel. We All Write. Are We All Travel Writers?

I travel often, am opinionated, love to share, and am socially connected on Instagram, Twitter, Facebook and Yelp accounts. With all of these social media tools at my disposal – I feel empowered – and so do many people in the same situation. And I mean MANY people. The proliferation of self-publishing tools seem to be blurring the lines of travel writing making it difficult to determine the self-promoters f ...

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Playing with FHIR: Health Data Interoperability’s Next Chapter

Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice floes of governmental bureaucracy; free-market healthcare economics rewarding providers and EHR vendors who keep data proprietary; and legacy IT infrastructure slowly transforming itself into a more modern, cloud-based model. The ...

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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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Boston TechJam 2014

Take your finger off the pulse of the world of technology for one minute, and you quickly fall behind, left in the dark about the latest cloud services, gadgets and trends. I discovered this the hard way at Boston TechJam 2014. Updates, advancements, and new trends were all around me as I joined co-workers at the event on Thursday, June 12, 2014. Every company with a new technology, a leading cloud service, ...

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The Wearable Wheel: Visualizing Wearable Tech

The Wearable Wheel is a visual map of the wearable technology landscape. Innovation and investment in wearable technology is exploding. At CES 2014 and SxSW, wearables were one of the hottest topics for discussion. At MSLGROUP we have the pleasure of working with some of the most innovative wearable companies. We firmly believe wearable technology represents a significant, disruptive shift that will fundame ...

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What Does Influence Mean?

During MSLGROUP North America’s analysis of the Target credit card data breach, we spent some time discussing who had the most influence in the social media sphere. Breaking down “influencers” into different groups, we had deep discussions on who was saying what and why they mattered in the scope of the breach. From top tier media to local press to non-media, just what does it mean to be an “influencer?” Fo ...

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Social Media Power Rankings of March Madness Teams

It’s March, which can only mean one thing to the MSLGROUP Insights and Digital team here in Boston- it’s time to once again get out our calculators and basketballs - it’s Social Media Power Ranking of NCAA teams time. Since we first started measuring social media muscle amongst college fan bases back in 2008 (we believe we were the first to do it), the Social Media Power rankings of the colleges in the Danc ...

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The SXSW Effect

Ever since the launch of Twitter, the Technorati have talked about the power of SXSW to amplify discussions, product launches and issues – even if just for a few hours. Today we saw that to great effect with a live video interview with Edward Snowden. No one would argue he has been a hot topic in the media over the past month. So I wanted to see if SXSW would really have a big impact. Following are the resu ...

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SXSW: Healthcare and the Connected, Mobile, Private Future

What do physicians, Melbourne and the CFPB have in common? More than you might think. They're at the intersection of healthcare, technology and privacy rights. Today I had the pleasure of attending three very different panels at SXSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As commu ...

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Will the Internet of Things Help Drive Hardware Innovation?

Not surprisingly, the Internet of Things was a hot topic at last week’s Mobile World Congress conference in Barcelona. A couple of companies were even touting internet-enabled toothbrushes, both claiming to be first to connect teeth to a smart phone. Gartner estimates there will be 26 billion Internet of Things (IoT) products by 2020. (This excludes PCs, tablets and smartphones—encompassing just new types o ...

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