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Preparing for HIMSS14 Beyond the Booth

HIMSS14 is approaching quickly, and now is the time to review your plans and strategize to enhance your presence at the show. Digital production, social media and other content creation are all important parts of your company’s strategy, and with nearly a decade of attending HIMSS shows, Schwartz MSL is well-positioned to assist in your planning efforts. In this week’s Wait A Minute video and blog, Schwartz ...

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3 Ways to Improve User Conference Publicity

User conferences are an excellent outlet for tech companies to connect with customers and build momentum around new offerings. Managing your user conference effectively can mean driving thought leadership with reporters and other key audiences, increasing awareness of your products and services, and building good will with customers and partners. In this edition of Wait a Minute, Schwartz MSL VP Jill Reed s ...

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Telling the Healthcare Technology Story

Technology is changing healthcare at an extremely rapid pace. Currently, the healthcare industry is the scene of some truly transformative products and services—the trouble is that these complicated technologies are often difficult to explain. In this installment of Wait a Minute, Schwartz MSL’s Karin Bauer offers a few tips to simply express the value of healthcare technologies that stand to revolutionize ...

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Google’s Link Scheme Update: How will it affect press releases?

Google recently announced a revision to its definition of Link Schemes--manipulative linking practices designed to fool their search algorithm. What effect, if any, will this revised definition have on press releases that seek the widest possible audience? The truth is that a good press release should include quality, engaging, and relevant content--not just a collection of well-chosen key words and links-- ...

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The Common Denominator Among PR “Game Changers”: Energy

Being part of the conversation and bringing interesting insights to the table is key to being a leader in your industry and a well-respected player in your office. We have noticed that all of todays "game changers" are talking about energy, from renewables to distribution, and this has gotten the consumers chatting as well. This week’s Wait A Minute features the leader of our Corporate pract ...

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Identifying Topics for Your New Corporate Blog

To have an effective blog you need to post new content on a regular basis but finding that content can be tough. If you're struggling to find ideas for your corporate blog this week’s Wait a Minute is for you. Schwartz MSL’s Keith Giannini reveals hidden sources of inspiration that can keep your blog interesting and relevant. Check out the video below and read the full post here. ...

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A Lack of Company News Doesn’t Have to Equal Less PR Activity

It’s June, and things seem to move a bit slower as summertime approaches—including news announcements you probably hoped to make over the next couple of months. But does momentum have to drag over the summer just because your announcements are behind schedule? Not necessarily. In this week’s Wait a Minute, Schwartz MSL’s Dan O’Mahony shares a few key strategies to get you think ...

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The Importance of Listening in Social Media

Everyone knows social media is important, but what that doesn’t tell you is how to use it effectively. Before jumping into the conversation with your social guns blazing, have you thought to…listen? In the latest Wait a Minute, Schwartz MSL’s Laura Finlayson tells you the many benefits of simply listening to the social conversation, and how monitoring tools can help lay the groundwork for ...

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Using Purpose-Led Marketing in Your Brand’s Communications

Brands today are realizing that it’s no longer just about what you sell, but also what you stand for. By integrating purpose-led marketing into your communications strategy, your corporate story will be more meaningful, memorable and credible to your audiences. In this week’s Wait A Minute video, Schwartz MSL’s Heather McIntyre talks about why it is crucial to incorporate purpose-led marke ...

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What PR Pros Should Know About Cleantech Journalists and Analysts

Here at Schwartz MSL, we work with journalists and analysts in the cleantech industry on a regular basis, but to keep up with changing interests, headlines and perspectives, we want to know more. We conducted a survey, and uncovered some interesting facts. Schwartz MSL VP Erin Del Llano talks about our findings, and what you’ll want to know when publicizing any sustainability or green story, in this w ...

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The Importance of LinkedIn to PR Pros

Social media is an important part of any PR strategy, but while many are focused on Facebook and Twitter, there's another channel that often goes overlooked—LinkedIn. In this week's Wait A Minute post, Schwartz MSL's Stacy Nartker discusses why LinkedIn should not be forgotten about, and how to use the platform most effectively to achieve your marketing and communications goals. Watch the video below ...

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Executing Global PR Programs

Rolling out a truly global PR campaign can be difficult, and can quickly lead to blurred messages and disparate results from country to country. Here at Schwartz MSL, we employ a "hub and spoke" model to execute global PR programs for some of our largest clients. In this week's Wait A Minute video and blog, Schwartz MSL Account Director Mercedes Carrasco dives into the details of this model, and t ...

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