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Boston InfoSec Event Tackles the Topic of Today’s Targeted Threats

Less than a week since RSA Conference 2014 ended, members of the InfoSec community convened again, this time in Boston at a half-day seminar hosted by InformationWeek and Dark Reading called “Security: Understanding and Preventing Today’s Targeted Threats.” Some of the industry’s best-known personalities were on hand to discuss the latest attack trends, the motivations, methods and tools behind them, and ho ...

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Infosec Innovators Urged to Act on Ideas as RSA 2014 Wraps

For the masses mulling around San Francisco’s Moscone Center last week, they would likely agree that RSA Conference 2014 was brimming with innovation. We at MSLGROUP witnessed it firsthand with our troops on the ground and those reporting from the RSA Conference War Room. We saw top innovators receive due recognition at the SC Magazine Awards ceremony, among other honors dished out last week. And we know on ...

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The Future Looks Bright for Solar in Massachusetts

Despite U.S. cold weather shattering records, the Bay State is still doing a little sun worshipping as Massachusetts announces solar and other clean energy funding.  Like us at MSLGROUP, the Patrick Administration certainly seems to have gotten SEIA’s memo with its several recent moves to help Massachusetts #GoSolar: Earlier this month, Mass. Governor Deval Patrick announced, as part of his 2014 budget, $52 ...

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Black Hat USA 2013 and the Media: What They Want From You

To our readers, we hope you had a great July 4th holiday! We’re looking forward to seeing you at Black Hat later this month.To follow up on our previous post about Black Hat PR tips, here is a cheat sheet for IT security executives and IT security PR pros to help you maximize your efforts to grab the media’s attention between now and the show:Don’t just take our word for it. We recently sa ...

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Security PR: Black Hat in July Calls For Creative Thinking Cap in June

If you’re an IT security executive or IT security PR pro, your company may or may not be planning to have a presence at Black Hat next month. Perhaps one of your researchers has been invited to speak there. As is the case each year, we can anticipate news of hacking demonstrations coming out of the conference sessions that will make us say “Yikes!” Already, we’re seeing 2013 Bla ...

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#AskForbes Twitter Chat Tackles Anonymous and Hacktivism Questions

On June 5th, the security PR pros at Schwartz MSL tuned in to a Twitter chat with Forbes Writer Parmy Olson as she fielded 30 minutes of questions about Anonymous and hacktivism from the @Forbes handle.@Parmy, thanks for the great insights!In case you missed the live chat, here is a rundown of the 10 questions people asked that we found to be the most interesting, along with the correspo ...

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Security PR: RSA Conference 2013 Reporter Insights

February's arrival means it's not long now until the IT security world descends on San Francisco in a whirlwind of networking, deal making, chotsky collecting and Moscone Center-induced sore feet.Here at Schwartz MSL we have decades of experience guiding our clients down the right road when it comes to maximizing their strategic communications program before, during and after RSA Conference. Conne ...

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2012 IT Security Trend Predictions from AppRiver

The next in our series of 2012 predictions posts comes from beautiful Gulf Breeze, Florida. Read on to see what AppRiver Senior Security Analyst Fred Touchette has to say about IT security trends in the New Year.Courtesy of Fred Touchette, AppRiver senior security analyst:Analyzing malware, cybercriminal activity and the Dark Market for a living can certainly make one a bit jaded, and perhaps a little suspi ...

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Security PR: Speaking at RSA Conference Europe

While the whole world counts down to the royal wedding of Will and Kate, we at the Schwartz IT Security PR Practice would like to take a moment to remind those in the IT security world of another important UK event date.RSA Conference Europe 2011 will be here before we know it, and the deadline to submit your speaking proposals is Friday, April 8. Here’s a list of links to get you fast access to ...

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RSA 2011: Call for Speakers

It seems like just yesterday that the IT security world converged at San Francisco’s Moscone Center for RSA 2010, and already, the call for speakers has opened for next year’s event.Speaking at RSA is one of the most strategic ways to get involved in the conference from a company visibility and thought leadership perspective. But getting accepted can be challenging. The competition is fierce.Bas ...

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RSA 2010 Recap: 5 Winning PR Strategies – Part III

If you’ve got it, flaunt it! Research, that is.Our three-part RSA recap comes to a close today, but not before delving into one final strategy:• Leveraging research for media homerunsReporters are fans of research and statistics. Not surprisingly, one influential security journalist said much of his RSA 2010 news coverage centered around various research reports released during the conf ...

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RSA 2010 Recap: 5 Winning PR Strategies – Part II

So you’ve been holding your breath in suspense of RSA recap Part II? Well, time to exhale and read on! Today we cover two more RSA PR super strategies: lead generation and highlighting real-world implementations and benefits. For quick reference, you can flip back to Part I on building a rapport with press and supporting social media initiatives.• Lead generationNews is a one of the big ...

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