You Are Here: Home » Articles posted by Sarah Horn

Mapping Environmental Coverage, PR Lessons Learned

A recent report caught our eye, called “Environmental Coverage in the Mainstream News,” which details environmental news coverage in the United States. There are some interesting conclusions on which outlets and publications are prioritizing the beat. This is valuable for PR practitioners: In a time when coverage is often determined by the audience’s tastes, paying attention to where ...

Read more

What does it mean for PR? Doubt, support and criticism over the NY Times environment desk restructuring

 It’s been almost two weeks since Inside Climate News was the first to announce that the New York Times will be dismantling its environment desk, sending its seven reporters and two editors to other departments. Dean Baquet, the Times’ managing editor, explained that the decision was made because environmental stories have become more complex since the desk was formed in 2009, and today the ...

Read more