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IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

This week, RSA Conference will open its speaking submission process for next year's event, scheduled for late February in San Francisco. And not too far from now in early August, Las Vegas will play host to the Black Hat USA conference. At MSLGROUP, we're busy on both fronts. For RSA Conference, we're analyzing accepted abstracts our teams drafted last year to see what worked. That insight will be applied d ...

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Want Results from Surveys? 5 Questions to Answer

As tech PR professionals, we have long believed media consumers are addicted to survey results. Around major tech conferences, such as RSA and HIMSS, reporters are inundated with survey results providing insight into the worlds of end users. A recent informal survey of both our clients and reporters shows surveys remain popular, and if done right, survey results will lead to end-user engagement. PR pros sho ...

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Target Breach Aftermath, Latest Chapter: CEO Out

A cursory read of headlines covering Target for the past five months renders today's news transitive: Target's CEO is leaving. Late last year, the giant U.S. retailer suffered one of the largest electronic data breaches in history. Millions of consumers became victims, their credit card numbers potentially gone and up for auction to the highest bidder. Target became a common target for ridicule. Even in rec ...

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The Technology Industry & State and Local Governments: Back in Synch?

For reasons more likely related to humility than apathy, the technology industry in Massachusetts generally has not asked for much from its state and local government officials. Up until mid last year, that meant many within the industry (myself included) did not pay much attention to what was happening at the State House or in local city and town governments (no offense meant to the local organizations who ...

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Suddenly Good Writing is the Best Way to Impact SEO

Two SEO experts and a nice crew of PR practitioners gathered at Schwartz MSL last night to discuss the best ways for PR peeps to help clients achieve better results with Google search. The topic is not new, but conventional wisdom has changed dramatically in recent years and months. Here's what we learned last night:1) Paid search (PPC) is very hard for B2B companies. The two experts, Lora Kratchounova from ...

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Infosecurity PR Tips–in Less Than 150 Seconds

The Schwartz MSL digital team put me on camera to walk through the highlights of an eBook MSLGROUP recently published providing tips and tricks for Infosecurity PR. Infosecurity is the largest IT security show in Europe. To download the free eBook from the MSLGROUP Technology Practice outlining tips for Infosecurity PR, click here.   ...

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RSA Conference PR vs. Infosecurity Europe PR

We might both speak the same language (sort of), but certainly there are differences between Americans and our friends across the pond in Britain. I was in London last month and found it perplexing that they serve beans at breakfast, and pudding isn't a liquid. Then again, I am sure London natives are equally perplexed by American bad habits. MSLGROUP represents IT security vendors around the world, an ...

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Full Disclosure of Breaches? An IT Security PR Perspective

Just ahead of last week's RSA Conference, the New York Times reviewed a recent trend: More and more companies are telling the world that their computer systems have been compromised, even if those companies are under no obligation to do so. Just days earlier, the Times published its own mea culpa, admitting hackers penetrated the publication's systems. Nicole Perlroth penned both stories. What is to ma ...

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Schwartz MSL IT Security PR Pros at RSA 2013

Roughly 40 Schwartz MSL staffers were involved in RSA Conference 2013 for our IT security practice. Above are a few that were able to take a break during the show for a team photo. From left to right: Nina Gill, Iris Herrera Whitney, Dara Sklar, Sam Katzen, Laura Finlayson, Ross Levanto, David Broughton, Bill Keeler, Nicole Solera, Dave Bowker, Dan O'Mahony. [Photo Credit: Bill Reber, Schwartz MSL Digital] ...

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Already Preparing for RSA Recovery

Each evening at RSA Conference features a full line-up of cocktail receptions, dinners and other private receptions. The business of the show carries on well into the night and often into the early morning. Recovery is an important concept.The analysts at Securosis come to the rescue each year by hosting a recovery breakfast where attendees can grab a nice breakfast, drink coffee, and discuss the highlights ...

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Talking IT Security PR at Securanoia

With so many IT security professionals and IT security vendors in the Boston area, it makes sense to have a regional IT security show. The Boston chapter of the National Information Security Group is hosting Securanoia on Monday, November 5 at the Microsoft Research and Development Center in Cambridge.Schwartz MSL is sponsoring the event, and we look forward to hearing what's keeping local IT secu ...

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