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Medical Device Product Launch Best Practices: Your Guide to Maximizing PR Success

At Schwartz MSL we have counseled countless medical device and diagnostic companies through a product launch. Our charge is to deliver a savvy and strategic communications strategy to help boost visibility for the product among key stakeholders. We really love a good launch and through the years we have been fortunate to work with some of the most innovating and exciting brands. Sometimes we have to activat ...

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Med Tech Marketers – Don’t Be Left On the Social Media Sidelines!

If you are a med tech marketer trying to make sense of how and when to engage in social media as part of your overall marketing mix then you don’t want to miss our next healthcare social media event. Schwartz MSL and MassMEDIC are co-hosting a free social media best practices working group for MassMEDIC members at our new conference center on Friday, February 3 at 8:00 a.m. in Waltham.Representatives ...

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Social Media: Should I stay or should I go?

Pharmaceutical companies are starting to reel back on the social media front with Facebook's latest move to make pages more open by enabling comments. Facebook has made consistent strides to become an even more transparent platform, often to the chagrin of the legions of users. So, in some ways, why would they treat pharmaceutical brands any differently?Is this impacting how pharmaceutical marketers view th ...

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Tricks of the Social Media Trade for Healthcare Marketers

Working with medical device, medical tech and pharma companies, social media is top of mind. Healthcare marketers grapple with timing, resources, and understanding the appropriate/effective mix of social media tactics in a communications program. We counsel our clients all the time and field the questions: How much should we/can we engage? What should we post? Are we doing enough? What are your other client ...

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Congrats Medical Device CEOs – You Made It !

 At Schwartz, we are particularly proud of our medical device and diagnostic PR practice. In the past 20 years, we have represented some incredibly innovative and life changing brands. From established market leaders to emerging growth companies we view ourselves as passionate ambassadors and advocates for our clients.So, when MassDevice.com recently published their MassDevice CEO Class of 2011 we were ...

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Schwartz’s Ari Milstein Earns Spot as BBJ CFO of the Year Finalist

Please join us in congratulating our Agency's very own COO/CFO Ari Milstein on landing a top spot in the Boston Business Journal 2011 CFO of the Year Program.Ari is among 17 finalists in five categories to earn this prestigious distinction. Fellow finalists include financial executives at Cubist Pharmaceuticals, Hologic, YMCA, Partners Healthcare and Atlas Venture. Ari has made innumerable contributions to ...

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Curious what your healthcare marketing peers are doing with social media?

Industry is still waiting to see what the FDA is going to counsel but regardless it will still be up to healthcare marketers and their advisors on how to utilize social media effectively as a viable communications vehicle.Participate in a survey on social media usage sponsored by the Massachusetts Medical Device Industry Council (MassMEDIC), the voluntary grassroots association of medical device manufacture ...

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Attention all you healthcare marketers – we want to know what you think about social media

Healthcare marketers are in a bit of a quandary on how to effectively use social media. Draft guidance from FDA has been delayed once again and while this has been an issue for some medical device marketers others are successfully engaging in social media practices. There are also some who are not convinced social media is worthwhile. What do you think?Are you listening? Engaging? Dipping your toes in?Here ...

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Where does social media rank in your healthcare PR mix?

The whole concept of social media in healthcare communications remains an interesting and ambiguous area for many medical device, biotechnology, pharmaceutical and medical diagnostic companies.With draft guidance from the FDA pending, many healthcare marketers are still grappling with the key issues that should be taken into consideration when exploring the value and utility of social media. How are practit ...

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Schwartz Ranks in Top Ten for Independent PR Firms!

Spring has sprung and with it, so has O’Dwyer’s annual ranking of independent public relations firms across the industry. Once again, Schwartz Communications was named among the top 10 independent PR firms out of 152 firms nationwide.  Additionally, Schwartz is ranked sixth among the top firms specializing in technology and healthcare respectively. Schwartz is proud to be ranked and recogni ...

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Is your doctor a superhero or an Epocrates user?

Congratulations to Schwartz Client Epocrates for being named to Fast Company's 50 Most Innovative Companies annual list! Epocrates is right up there with Apple, Twitter and Facebook. Not too shabby. And, they should be on the list. Almost half of U.S. physicians use Epocrates drug reference program. The platform allows doctors to quickly and efficiently access drug information. It's amazing. The next t ...

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We have a crisis, now what?!?

Our president Bryan Scanlon opined in PR Week yesterday on the wildly popular, or you could argue, unpopular, topic of crisis communications. He talks about the need to not only ensure you have a crisis communications plan ready to go but to actually walk through real-world exercises with your entire staff. Use lessons learned from others to guide your preparedness.Jim Weinrebe, an executive vice president ...

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