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The Future of 510Ks

The recently completed IN3 conference in San Francisco provided a valuable opportunity for companies and VCs to network, share ideas and come together as an industry of medtech innovation evangelists. Even with the ongoing uncertain economic environment, new medical technology innovators and those who financially support great ideas and people, are eager to network and discuss the latest medical device adva ...

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Getting Personal

This past weekend I caught up with an old family friend who happens to be a practicing oncologist in the Bay Area. After the expected chit chat, we began discussing personalized medicine and if the ‘hype’ was legit or just a ‘media creation’ based on intelligent PR campaigns. I learned that physicians are indeed moving towards personalized medicine as the true benefits of mapping the ...

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Let the Walks Begin

There are many obvious signs that spring has arrived. Hopefully it starts with warmer weather, perhaps the start of the baseball season, an occasional blossoming flower and the onslaught of ‘cause walks’.  With health care PR campaigns driving interest around each walk, these incredibly organized and profitable fundraisers bring in piles of money year after year. Naturally if you work in an ...

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PR Perspective from BayBio

Yesterday was the 20th BayBio event held in South San Francisco. In an era of declining interest in tradeshows, there were more than 700 attendees representing 400 companies. There is undeniable momentum in research as personalized medicine continues to show remarkable progress in fighting disease.  Naturally the economy’s impact to R&D and venture funding dominated the discussion. Buoyed by ...

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