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What Can We Learn From the First Social Media Fail of 2015?

I am asking all of my colleagues, friends, clients and acquaintances to make a simple New Year’s Resolution for 2015: Think before you tweet. It is common sense, yet it is so often the cause of spectacular social media failures and firestorms. The latest (and what I am calling the first social media failure of 2015) is courtesy of Sportscaster @jimrome who sent out a tweet (later deleted) in which he called ...

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When B2B Tech Memes Go Bad

We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert your brand into a conversation where it doesn't fit. Facebook, Instagram and Twitter feeds are inundated with con ...

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The Wearable Wheel: Visualizing Wearable Tech

The Wearable Wheel is a visual map of the wearable technology landscape. Innovation and investment in wearable technology is exploding. At CES 2014 and SxSW, wearables were one of the hottest topics for discussion. At MSLGROUP we have the pleasure of working with some of the most innovative wearable companies. We firmly believe wearable technology represents a significant, disruptive shift that will fundame ...

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Social Media Power Rankings of March Madness Teams

It’s March, which can only mean one thing to the MSLGROUP Insights and Digital team here in Boston- it’s time to once again get out our calculators and basketballs - it’s Social Media Power Ranking of NCAA teams time. Since we first started measuring social media muscle amongst college fan bases back in 2008 (we believe we were the first to do it), the Social Media Power rankings of the colleges in the Danc ...

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SXSW: The Future is Wearable

Every year SXSW Interactive seems to have an overarching meme: mobile, apps, the singularity, zero interchange, Twitter. If I had one key takeaway from SXSW it's that this year (and the next few) is likely to be the “year of the wearable device.” According to the schedule, 64 different sessions touched on wearable technology in some way shape or form. To my mind the discussions broke into three different ca ...

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The SXSW Effect

Ever since the launch of Twitter, the Technorati have talked about the power of SXSW to amplify discussions, product launches and issues – even if just for a few hours. Today we saw that to great effect with a live video interview with Edward Snowden. No one would argue he has been a hot topic in the media over the past month. So I wanted to see if SXSW would really have a big impact. Following are the resu ...

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It’s Psychology, Not Technology

At SXSW there are hundreds of vendors (some with really great services) offering tools for measurement, communication and engagement. Yet too often communications professionals forget strategy and psychology and let the tools drive. They get excited by all the bells and whistles and may miss the big picture or get distracted. The tools aren’t the car that gets us to our destination – they are the tools that ...

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SXSW: Healthcare and the Connected, Mobile, Private Future

What do physicians, Melbourne and the CFPB have in common? More than you might think. They're at the intersection of healthcare, technology and privacy rights. Today I had the pleasure of attending three very different panels at SXSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As commu ...

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What Does the NY AG Astroturfing News Mean to Communications Agencies?

The answer to the crackdown on fake online reviews:For ethical agencies – nothing at all.For unethical organizations – it lets them know there may be a financial impact beyond dissatisfied customers, particularly if other Attorney Generals follow suit.For those that weren’t aware of the issue – it may serve as a wake-up call and shed some light on this increasing problem.Le ...

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The ABCs of Social Media Excellence

One of the most common questions I am asked is “What do we need to do to have a successful social media program.”Anyone who has been doing PR well for the past few years can answer that question and be ready to re-educate around the follow on question “So what should our [x] strategy be?”Today engagement, authenticity and transparency are common buzzwords, but there is so much more t ...

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PR Pros Are Getting Better, but Release Headlines Are Too Long

The best content is useless if people can’t find it. Yet when it comes to the basic content companies produce the most, news releases, they often fail to optimize the most fundamental element – the headline.For the past three years, the Schwartz MSL Research and Insights Group, with invaluable help from BusinessWire, has analyzed the headlines of more than 11,000 news releases issued over Busine ...

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2013 Schwartz MSL NCAA Tourney Social Media Power Rankings: Duke vs. UNC

For the past six years, to critical acclaim, the Schwartz MSL Insights Group has conducted the NCAA Social Media College Basketball Bracket Analysis (we believe we were the first to do it). As a PR firm that deals with high-tech, healthcare and services companies, we live social media every day and have a love of metrics. Therefore, we asked ourselves what if the schools in the Big Dance had to compete base ...

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