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MSLGROUP Interviews ReadWrite Editor-in-Chief Owen Thomas

Owen Thomas has been writing about technology since the birth of the Internet. That’s not as long as it sounds but it is still a long time, especially when measured by smartphone generation years. Owen has worked for (and in several cases outlived) great publications like Red Herring, Business 2.0. Venture Beat and Business Insider. He is now the editor-in-chief of ReadWrite, which he describes as a b2d pub ...

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Social Media vs. Media Relations Campaign: Are You A PR Sprinter or Marathon Runner?

At the risk of using an Olympic metaphor one month too late, public relations has evolved into two forms of running. Social media is the sprinter, or Usain Bolt, and traditional media relations is Meb Keflezighi (if you know who he is), or the marathoner.Social media is a world of short bursts in which you can largely control the narrative. With 140 character tweets, three paragraph blog posts and spontaneo ...

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Vertical integration vs. specialization

Several months ago Dan Lyons wrote an interesting article on the iPad  and the concept of vertical integration. Unlike most computer/laptop/tablet manufacturers that build products using other company's technologies (i.e., Windows and Intel), Apple designed and built the iPad essentially by themselves, down to the chips. The pros and cons of vertical integration are straight forward. Pros; you control ...

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Can you overhype a mobile device?

Conventional wisdom is that there is no such thing as overhyping your product, particularly when you are competing against a marketing juggernaut like Apple. Palm definitely followed the CW with the launch of the Palm Pre. The Pre was positioned as the next killer mobile device in the run up to its launch at CES as it was Palm’s first big innovation in the market in years (which I know well as a forme ...

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Practice safe text

The mobile industry is in a conundrum. Companies from Apple to Blackberry to Nokia to Qualcomm are all pushing to make the mobile phone the ubiquitous computing device, wherever ever you are, whatever you are doing. With the growth of data-capable phones doubling since 2005 and now representing 88% of phones on the market in the US according to CTIA, they are succeeding. We are addicted to Crackberries and ...

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Wireless Hype at CTIA

Trade shows have lost their mojo in the last few years to the point that very few matter. Being seen just to be seen no longer is worth the $20,000 minimum investment. The calendar used to include an almost weekly smorsgasbord of festivals, including Comdex (from the Mesozoic era) Internet World, etc. Now there are very few; companies can’t afford to have their executives and sales people but of the o ...

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