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SEO for PR Content: Ace the Essential Tactics

      Next Tuesday PR News is hosting a webinar on a topic some public relations pros know a bit about, but nearly all of us would like to learn more: SEO for PR.The topic couldn't be timelier as organizations across industries are pouring substantial energy and money into creating sophisticated content strategies because if target audiences can't find that content online, it h ...

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Healthcare SEO: Use PR to Reach More Patients, Payers and Providers

Every healthcare marketer today understands that having a fantastic website isn't enough to draw in visitors. Spiffy design, carefully selected images, an executive's smart-sounding video and meticulously written content are wasted if your target audiences don't find the site when looking for information on the therapies, technologies or services your company provides. Really, we all know that search e ...

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Out With the Old, In With the New?

By Michelle Hirsch, Schwartz MSL BostonIt’s hard not to be jazzed about American athletes’ tremendous performances this past week in London.  So far, the U.S. has won a whopping 18 gold medals.But when it comes to the individual competitors scoring victories, there’s a fairly stark trend emerging in who U.S. audiences are paying attention to.Women’s all-around champion gymnast G ...

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Schwartz MSL Named Largest Boston Public Relations Firm

On Friday, the Boston Business Journal released its annual list of Boston PR firms and Schwartz MSL landed at #1 based on number of PR employees. We're pleased for the recognition and congratulate the other agencies that appear on the list.The industry is growing, without a doubt. A little more than a year ago, the venerable U.S. News & World Report projected the number of PR jobs would increase by 24 p ...

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Can B2B Manufacturers Use Social Media to Support Distributors?

Just about everyone in marketing knows that many B2B companies are having a tough time integrating social media into their marketing mix. They understand they should do it, but oftentimes can't figure out how to do so. Plus, they're generally budget constrained, so can't hire experienced staff or consultants to create a solid strategy and then execute. The result is that many underfund initiatives centered ...

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Forbes Recognizes Cerulean Pharma and WellDoc

Schwartz MSL is delighted to congratulate two clients working with our Boston office, Cerulean Pharma and WellDoc. Both were recognized today by Forbes on its annual list of "America's Most Promising Companies." Cerulean Pharma (Cambridge, Mass.) specializes in the design and development of nanopharmaceuticals. The company's lead candidate is in Phase 2a clinical studies with patients who have advanced lung ...

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Pew Study Dissects Relative Popularity of Local News Sources

The Pew Research Center's Project for Excellence in Journalism and Internet & American Life Project, along with the John S. and James L. Knight Foundation, has released the results of a phone survey of more than 2,000 American adults who were asked about local news sources. The report, "How People Learn About Their Local Community," is a must-read if you run local programs or otherwise target ...

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SEO for PR Pros

Yesterday I participated, along with Tom Lynch of interactive web marketing firm Astek Consulting, in a PR News webinar on SEO best practices. I'm not an SEO expert, but have developed a strong interest in search over the past several years. To me, it goes hand in hand with PR. We all know that PR is about telling great stories. But to tell those stories, communicators have to create more content, and conte ...

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Google+ for Brands: Waiting, but Not Wondering

Mitt Romney, presidential candidate and former governor of my home state of Massachusetts, was mocked a few weeks ago when he said that "corporations are people." It doesn't matter that it's not literally true, of course. It was his way of expressing the thought that every business, no matter how large, is comprised of individuals.That's precisely the reason that B2B marketers struggle with use of ...

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Social Media and B2B Buying Behavior

A new survey from Base One, Report 2011: The annual survey of changing B2B buyer behaviour, takes a look at "the extent to which B2B decision-makers are using social media tools and channels to help them in the process of refining their needs and identifying suitable suppliers for major business purchases."Base One surveyed more than 1,000 people in the UK, Germany, France, Belgium and Italy in sp ...

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Cerulean Pharma and Six Other Boston Area Firms Named to FierceBiotech’s Fierce 15

Today FierceBiotech came out with its annual Fierce 15 list of innovative life sciences companies. We're pleased to congratulate Schwartz client Cerulean Pharma, a leader in designing and developing tumor-targeted nanopharmaceuticals, on their inclusion on the list.John Carroll, the publication's editor-in-chief, notes: "Making it today means actually meeting that unmet medical need, moving the dial on ...

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PR Pros: Get Into the SEO Mindset

A couple of days ago, I spent some time with colleagues learning about a tool to help identify online "influencers" -- the people many of our clients would like to reach, naturally. Those influencers are mostly not reporters, although it's interesting to see as we start using the tool that reporters are at the top of many of the search results. It used to be that PR was largely about media relatio ...

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