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Medical devices, personal health data the new ‘Target’ for hackers

In a 2012 episode of the acclaimed TV series “Homeland,” the Vice President of the United States is killed by lead character and treacherous spy Nicholas Brody. Brody does not use a gun, a bomb or even poison to take out the second most powerful leader in the free world, instead he hacks into the VP’s pacemaker and accelerates his heart beat leading to a fatal heart attack. And while this Hollywood plotline ...

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Now is the Time for Pharma to Get on Board the Social Media Bandwagon

In today’s digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters meaningful two-way discussion between a company and its stakeholders. Most industries have climbed on board the social media bandwagon, however the pharmaceutical industry has been slower to make the investment in this ...

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IT’S GAME TIME! Let the Trash Talking Begin

4, 5, 6…Oh! Hello MSL Chicago! We didn’t see you there…we were too busy counting the championships that Boston teams have won over the past dozen years. In case you were wondering, it’s seven. And in case you were wondering which of our two cities has more total championships in the four major sports? That would be Boston, by a score of 33-24. How do you like those apples?But we di ...

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Media Relations After a National Tragedy: Proceed With Caution

Sometimes conducting media outreach can be a difficult activity for PR practitioners during a normal working environment, but in the aftermath of a national tragedy, such as the Boston Marathon bombings and subsequent manhunt for the suspects, the playbook becomes more complex. Should there be a grace period when reaching out to reporters? If so, how long should it last? Is there an opportunity to become a ...

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Consumer Health News in Review: “Why Is This News?” Edition

As we mourn the unofficial end of summer, pigskin fanatics around the country welcome the return of college and professional football. Good luck to your team this year! A few weeks ago, this blog examined healthcare-related media coverage through a PR lens to determine what, if any news value, the stories possessed. Today, we continue that theme with an encouraging story on a new approach to treat multiple ...

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Podcast: Talking Olympics and Nutrition

As the Olympics capture the hearts and minds of casual and sports fans everywhere, we checked in with nutrition expert Joan Salge Blake to get her perspective on a number of topics, including why Michael Phelps can eat 12,000 calories a day, the best foods to snack on while watching the Games and the myths surrounding sugary sports drinks. Joan is a clinical associate professor and registered dietician at B ...

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The Consumer Health Week in Review: New Approaches to Treat Diabetes; Pushing Back on Doctor’s Orders; No Graphic Smoking Pictures in NYC; Oregano Kills Prostate Cancer Cells

New Strategies in Controlling DiabetesResearchers are trying new approaches to treat Type 2 diabetes amid widespread uncertainty about the most effective therapies and concerns that current strategies might be doing some patients more harm than good. New treatment guidelines suggest doctors vary treatments depending on a patient's age, general health and even personal preferences and recommend that doctors ...

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The consumer health week in review: Supreme Court upholds healthcare reform; Leukemia claims Nora Ephron; FDA approves obesity drug

Healthcare reform upheld The Supreme Court preserved the Patient Protection and Affordable Care Act, which was signed by President Obama in March 2010 and heralded as the biggest overhaul of the $2.6 trillion healthcare system in about 50 years. In a 5-4 ruling, the nation's highest court preserved the law's "individual mandate" requiring that most Americans obtain health insurance by 2014 or pay ...

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FCC Dives Head-First into Healthcare

When you think about the government’s role in healthcare, I bet the FDA, NIH and CDC are top of mind. It’s time to expand your list. Within three weeks, the FCC hosted two mHealth events featuring its Chairman:On May 17, Chairman Genachowski joined GE Healthcare (client), Philips and The George Washington University Hospital to discuss medical body area networks. This technology could ...

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8 Tips for Producing Compelling Patient Videos

In today’s digital world, video has become a powerful way to share and consume information. According to a Forrester report, “Optimizing video content is by far the easiest way to get a first-page organic ranking on Google. Having a video on your homepage can increase your ranking by 50x.” A broad spectrum of Schwartz MSL’s clients are working with our digital production team to crea ...

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