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The Enterprise Cloud and the Cloudification of Work

Amazon, Facebook, LinkedIn and Netflix - these are just a few of the popular cloud-based applications I (and most of my peers) use every day. Our personal lives are enriched and managed by these easy-to-use Web-based services. In the office, not so much – work is still predominately email-driven and riddled with tedious tasks like updating spreadsheets. But that could be changing with the proliferation of n ...

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Will the Internet of Things Help Drive Hardware Innovation?

Not surprisingly, the Internet of Things was a hot topic at last week’s Mobile World Congress conference in Barcelona. A couple of companies were even touting internet-enabled toothbrushes, both claiming to be first to connect teeth to a smart phone. Gartner estimates there will be 26 billion Internet of Things (IoT) products by 2020. (This excludes PCs, tablets and smartphones—encompassing just new types o ...

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Extending the Reach of Your User Conference

The user conference is an ideal format for tech companies to connect with customers and partners, secure real-world feedback on products and services, and share their vision for the future. They can also be a great way to drive thought leadership with reporters and other key audiences.   There are three simple things you can do to extend the reach of your conference. First, lock in media sponsors early ...

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Journalism by the Numbers

Late last week I attended a panel discussion in San Francisco entitled, “Can Fairness and Accuracy Survive in a Page-View World.” Participants included Ina Fried from CNET, Eric Knorr from InfoWorld, Owen Thomas, the new executive editor at VentureBeat, and David Patton, a former Wall Street Journal reporter who is now with Waggener Edstrom Worldwide. The panel was moderated by media analyst and ...

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Preview or vaporware?

Oh the pressure of the big show. CES. RSA. NAB. Interop. These are major venues for many tech vendors, including countless clients. The pressure to announce big news - even if the time isn't right - presents problems for many clients. Some struggle with the ethical and business dilemma of announcing products that are still evolving day-to-day with no foreseeable ship date or corresponding revenue. It begs t ...

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