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The Conference Vortex—MWC, HIMSS and RSA Converge Into One Internet-of-Things Mega Event

Mobile World Congress. HIMSS. RSA. Taking place in Barcelona, Orlando and San Francisco respectively. Three cities normally with only one thing in common—many northern people want to go there in February because it’s warmer. The Conference Vortex is descending on the technology world this week and it ain’t gonna be pretty. Bring your marketing budgets inside, hold onto your expense accounts and buckle into ...

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Silicon Valley PR Musings: iPhone 5S, Twitter IPO & TechCrunch Disrupt

With the venture capitalists and technology execs back from their exotic August trips, things always tend to pick up in Silicon Valley the Tuesday after Labor Day. But you would be hard pressed in any year to see a busier week in Valley PR buzz than what we just experienced.The week kicked off with TechCrunch Disrupt which has become a staple event for bringing together the best and brightest (and those who ...

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This Just In: Solar Still a Growth Market

SEIA and Greentech Media this morning published a Q2 market report on solar installations in the US with a bullish forecast through the end of the year. The biggest finding? Solar is still a growth market with a forecast installation growth rate of more than 30 percent over 2012.With 3.3 gigawatts installed in 2012 and 4.4 gigawatts forecasted to be completed this year, where does solar go from here? It's a ...

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NVCA Report: Venture Capital Firms Need to Care About Brand

In a piece by Lindsay Riddell, the San Francisco Business Times highlights a new report out this week from the National Venture Capital Association that talks about the growing importance of marketing and PR to venture capital firms. The study shows that 88 percent of CEOs believe a strong VC brand can help a firm attract more deals.But the overall brand of the firm isn't the only thing. More CEOs cited the ...

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The Pot & The Kettle: Media, Politicians & the DOE Loan Program

"The government shouldn't pick winners and losers." This is the common refrain whenever a critic of the Department of Energy (DOE) loan guarantee program explains why federal government loans to private industry is a bad thing. Some have even used it to explain why they believe there should be no tax credits, treasury grants or portfolio standards for renewable energy.But these same critics, which ...

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Media Coaching: Apple Violates PR 101 in iPhone’s Battle with the Samsung Galaxy S4

In a story today by Henry Blodget, Apple makes a PR 101 mistake that reinforces why you don't directly criticize your competitors in public forums. Even worse, Apple PR made this mistake in the week Samsung is launching the Galaxy S4, a product many already predict will challenge the iPhone's perceived dominance. Does criticizing competitors make good copy and generate buzz? Sure. I still remember Marc ...

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Mystery Facebook Announcement: Silicon Valley is Abuzz

In roughly 30 minutes, Facebook will end the speculation about what the company is "building" when it hosts a media event at its headquarters. These types of PR events have become more and more popular over the years, as companies try to generate pre-announcement buzz and hype, and capture the imagination of their customer bases. So what will it be? The rumor mill is flying, with the most pop ...

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Silicon Valley PR: Five market predictions worth watching in 2013

When your chosen profession is public relations for technology companies, you get a sense of the ebbs and flows of the markets you represent. There are times when the media makes market developments seem apocalyptic and other times when journalists make you think you are working on "The Next Big Thing."Gartner measures these swings in technology perception and adoption in their hype cycles, which ...

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As VCs Retreat, Cleantech Advances: VERGE, Greenbuild and Cap & Trade

The venture capital vacuum in Cleantech continues with word that Mohr Davidow is joining the ranks of other firms and narrowing its focus to existing investments and to companies at the intersection of cleantech and IT. And while this shouldn't come as a shock, it reinforces the notion that the next generation of renewable energy technologies will likely need support from government R&D grants and strat ...

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Beyond PR: What Does President Obama’s Re-election Mean for Energy Policy? Five Predictions

The election has ended and we wake up in a brave "new" world where the Democrats control the White House and hold a slightly larger majority (but not a filibuster-ending, super majority) in the Senate. Meanwhile, the GOP will hold a slightly smaller, but meaningful majority in the house.Sound familiar? What's old is new again.And in all of the post-election analysis there is only one area of agree ...

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Apple Learns Big Secret PR Launches are Near Impossible in Silicon Valley

Is it possible to launch a device the entire world is waiting for without elements of that said device leaking beyond your control? If you're Apple and you're introducing the hotly anticipated iPhone 5, then the answer is probably no.While the world waits for the final form factor and features of the new iPhone, the information, misinformation and ill-timed communication around the launch is having an impac ...

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Survey Shows: Social Media is a Critical PR Element for B2B Technology & Energy Marketers

Today, we released the results of a 2012 summer survey of cleantech, energy and sustainability reporters and analysts. In conducting the survey, we learned a lot of interesting things about the reporters and analysts with whom we work on a daily basis here at Schwartz MSL, with many of the findings applicable for PR teams across other markets like consumer, technology and healthcare. As we said last week, t ...

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