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We Bet You Already Forgot These Five Obvious Tips About Video And Your Marketing Programs

You already know that video is important. People, regardless of their environment, respond better to visual information than plain text. And studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executives say their company has a digital strategy, but only 15% believe ...

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BlackBerry Bombs in BBC Interview

Among BlackBerry's many problems is the perception that the company has lost touch with the market. And last week's performance by a company executive on a BBC interview simply added fuel to this already raging inferno.Not once, not twice, but seven times (in less than three minutes), the executive was asked if BlackBerry has learned anything from Apple's success with the iPhone. A simple and reasonable que ...

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CEO Memo: 5 Things You Need to Do for Business Press Coverage

"I want business press - and lots of it!" That's easily the number one demand of executives to their communications teams. But simply having PR folks on staff or an agency under retainer doesn't guarantee anything. Getting substantial, accurate and powerful business press coverage is a difficult task, one that requires everyone's active participation - and that includes top-level executives. ...

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Lesson from Lincoln

I was delighted to see that Professor Joseph Kimble has updated his book Writing for Dollars, Writing to Please. Professor Kimble has spent years making the case that business, legal, medical and government professionals should replace "forbidding, verbose, unclear writing with plain language." File this under - easier said than done.In hundreds of media coaching sessions through the years, I've h ...

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Microsoft’s “Go Learn Something” Response Not Good Enough

Amid all the coverage of this week's Surface tablet launch, it struck me that Microsoft didn't appear to give much thought to addressing an important question - what will MSFT's traditional hardware partners think of this move?A Reuters story indicates that partners were kept in the dark about Redmond's plans. For a variety of reasons, that makes sense. But not having a standard reply ready for the launch i ...

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Digital videos – keep it real!

 Samsung expected to make a big splash at last week's CTIA Wireless conference with its unveiling of a new Galaxy Tab. They didn't, however, count on a lot of online flak regarding the video they produced to support the launch. Harry McCracken, editor of Technologizer, makes a pretty compelling case that the "real-life" users in the video are actually paid actors. His posts have attracted a g ...

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Your 2011 messaging resolution – cut the jargon

I loved Rob Pegoraro's answer about "the Cloud" in his recent Washington Post column. His response to a jargon weary reader was terrific - "cloud computing is nothing more than a fancy phrase for having an Internet site host your data and the programs you use instead of keeping them on your computer." Later, he said "the Cloud" is often used as just a meaningless buzzword. ...

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Forbes Columnist Discusses Entrepreneur Journeys

During her recent visit to Schwartz's San Francisco office, noted entrepreneur Sramana Mitra sat down for a fascinating conversation with Miranda Coykendall - check it out here. Sramana shares her thoughts on why VCs are nervous and the industries that are desparate for innovation. She also talks about Om Malik's influence on her decision to become a writer.In addition to maintaining a popular blog and a re ...

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Companies need to give some thought to social media

Companies today feel tremendous pressure to establish a presence on social media sites such as Facebook, Twitter and Second Life. Some companies are using these new communication channels effectively; others are stumbling badly.In this podcast, CNET's Caroline McCarthy, author of the blog The Social, advises companies to take it slow - not every company needs a brand presence on the site du jour. Before you ...

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Take a lesson from Hancock

Here's the headline from a summer article in BusinessWeek - "(Anti-) Superhero Movie Features PR Heroics." The headline is for Jon Fine's review of the Will Smith movie "Hancock." Fine writes that "the weird thing about the movie is the hero is a public relations guy, who essentially saves Hancock through media training."Naturally, as the media training specialist at this publi ...

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Paul Gillin on The New Influencers

Paul Gillin has been covering the tech industry for over 25 years, leading prominent organizations such as Computerworld and TechTarget. These days he's consulting and maintaining a couple of blogs - one on his own; the other, Tech PR War Stories, is co-hosted with David Strom. Paul is also author of the widely acclaimed book "The New Influencers." Check out this podcast - Paul offers a number of important ...

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2008 Media Insights from CNNMoney’s Paul La Monica

Paul writes the popular MediaBiz blog for CNNMoney. In this Schwartz podcast, we cover a range of topics, including the value of social networks to Fortune 500 companies, the future of once dominant brands like AOL and Yahoo!, iTunes' position as the dominant player in digital music and deals to look for in the year ahead.   ...

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