You Are Here: Home » Articles posted by Jordon Goulder

5 Strategies to Get Executives Engaged and Excited About Twitter

If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key strategies that will empower executives to use Twi ...

Read more

Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

Read more

Four Questions for Tweetchat Participants to Answer Before Jumping In

As Twitter continues to grow in popularity and our feeds become more cluttered, users are constantly looking for new ways to connect directly to the influencers on the topics that they care about. There is often no better way to connect one-on-one with thought leaders than through industry Tweetchats. For those who are not familiar, Tweetchats are virtual gatherings on Twitter which use a single hashtag to ...

Read more

Hillary Clinton Thanks Health IT Innovators in HIMSS14 Keynote

In the hours leading up to Hillary Clinton’s HIMSS keynote speech, Twitter was abuzz with news and confirmation that the social media platform would be the best and only source to get snippets of the speech for those who aren’t physically at the show. For those attending the conference, Clinton had a full, attentive audience, and many of those listeners lined up hours before the start of her keynote.  Sever ...

Read more

At HIMSS 2014: How Important is Social Media?

In preparation for HIMSS 2014 (February 24-27), Schwartz MSL surveyed healthcare IT influencers attending the conference to learn more about how they will use social media to track vendors and news before and during the event. We asked how they plan to use social media tools, what tools they will use and on what topics they will focus. While the results weren’t surprising, it is important to note that socia ...

Read more

Top 10 Tweets of National Health IT Week

Throughout the week of September 16-20, the Twittersphere was abuzz with discussion on the importance of healthcare IT. National Health IT Week piqued the interest of individuals ranging from patient advocates to journalists to Farzad Mostashari, the outgoing National Coordinator for Health IT. A wealth of information was shared on Twitter including live tweeting of the National Health IT Week events in Was ...

Read more

Which Social Media Tools Do Healthcare IT Influencers Use?

It's important to keep a close eye on trends in social media, especially as adoption rates grow and communities begin to form on a range of topics. That thought process is what prompted me to reach out to a friendly group of health IT influencers on Twitter to learn more about how and if they use Facebook to stay on top of relevant companies and industry topics for their jobs as journalists. Curious how muc ...

Read more