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Social and Substance: Green and Sustainable PR Best Practices

In recent years, the cleantech industry has faced more than its fair share of challenges—from high profile company failures to bankruptcies to reduced VC investments. For the journalists and industry analysts covering this emerging space, reporting on the highs and lows has made them even savvier, more critical and more demanding on the businesses they research and the executives they interview.  ...

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Green Jobs, Green Buildings, Green Future

The name of the game this election season is jobs.And when it comes to green jobs, the sectors that are driving clean power creation, energy efficiency and sustainability have proven to be stronger, growing faster, and faring better than many other job sectors have over the past few years.  (That’s at least according to groups such as the Economic Policy Institute; look at any number of websites ...

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Solar Power International 2012: Bill Clinton on Solar, Creative Cooperation and Free Beer Tomorrow

Whatever your political affiliation or personal opinion of the man, there’s no denying Bill Clinton’s skills as an orator. Fresh off his DNC speech (which is already being described as one of the best of his career), the former president spoke to a room full of solar folks today at Solar Power International (SPI). His talk was filled with kudos, ideas and some straight dope on where he sees the ...

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Bright Spots: Solar Rates Down, Green Jobs up In Mass.

  It’s been a banner month for Massachusetts’ clean energy community. For both Mass-based renewable energy companies—and businesses targeting and investing in the state—there have been several bright spots. Greentech Media highlighted a report out from the Mass Clean Energy Center shows the state created more than 70,000 green jobs in the past four years—making it the high ...

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SPI 2012: Solar’s Growing “Bankability”

The term bankability is thrown around a lot in solar these days, and I expect to hear it even more on the floor of Solar Power International next month. It has become a mantra for many PV companies—large and small—not only to describe technologies and projects, but even for the businesses themselves. In addition to distancing themselves from high-risk/highly publicized failures (I won’t sa ...

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Four Tips for Maximizing PR at Cleantech Conferences

Industry conferences are, by design, a place to reach key stakeholders. But standing out from the noise requires a bit of strategy. Too often, companies will spend anywhere from $50,000-$250,000 on a major event for booth space, a sponsorship, giveaways, employee travel and press release wire costs, without taking that one extra step to truly maximize their investment: PR. Think about it: some company at th ...

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Natural Gas as Cleantech Enabler?

The high production levels of natural gas, due in large part to an abundance in shale reserves, has pushed natural gas prices to a 10-year low. Plenty of pundits are outlining the threat this poses to renewable energy sources, such as solar and wind, which are still working on creating a more competitive cost per kWh.However, there’s room for optimism especially when we adopt a long-term vision of a m ...

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World Water Day, PR and the World’s Longest Toilet Queue

Here in the US, it’s hard to think of water being more valuable than gold. But in regions of the world, such as sub-Saharan Africa and Southeast Asia, where sanitation issues and water-related diseases are responsible for up to 80% of all illnesses and deaths, that’s just how valuable clean water has become.To raise awareness of these water challenges, the UN launched World Water Day 18 years ag ...

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Smart Grid PR: New NIST Report with Nearly 80 Standards

Out of the hundreds of standards that will ultimately be needed to run the nation’s emerging Smart Grid, the National Institute for Standards and Technology (NIST) announced it has determined about 80 of them in its new report. Smart grid standards have received a lot of PR in the past few months as many predict they will be the top road block to the market maturing and having its full impact.Released ...

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GoingGreen and Going Gray: Watching California’s Graywater Recycling Standards Take Hold

At last week’s GoingGreen West 2009 conference the issue of water -- safe, clean, reliable water sources to be exact -- got a good deal of attention. Maybe because, despite the heavy fog that was wrapped around the Golden Gate Bridge, California labors through its third straight year of drought?The panel “The Water Grid & Water Markets” covered a variety of current and very cool near-f ...

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The Water Desalination PR Battle: Despite Some Salty Protests, Desal Plants Still Going Up

Few regions of the country have been hit harder by water scarcity issues than California. From Santa Cruz, Monterey, Long Beach, Carlsbad and Huntington Beach-seawater desalination has been turned to in a big way to combat the problem. It also has had to fight an uphill PR and Public Affairs battle thanks to outdated perceptions around the process, especially regarding energy costs. In working with Ene ...

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