You Are Here: Home » Articles posted by David Sprague

The Michael Sam Announcement: A Winning PR Strategy

Full disclosure: I am an alumnus of the University Missouri. As a Mizzou Tiger, the outpouring of support my alma mater received following the February 9 announcement by football player Michael Sam that he is gay is gratifying and exciting. But for a moment, I’ll strip away my own personal bias and the social impact of the announcement, and take a closer look at how this was an example of a nearly flawless ...

Read more