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Video: What Everyday People Know About Encryption

“Where the world talks security” was the tagline at this year’s RSA conference where 30,000 IT vendors and technology professionals exchanged ideas about security threats and products. A week later as media headlines continue to report the latest security breaches and privacy debates, it seems the security conversation has extended beyond the aisles of Moscone to the dinner table, spin class and playground. ...

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Storytelling: Less Benefits. More Blood.

We all have a good story to tell, but often don’t know where to begin, or forget basic storytelling tips. Too often marketers jump into why their gizmo is so amazing—but without the context of why it’s needed, who really cares if a product is up and running in minutes, utilizes machine learning or automates the lifecycle end-to-end? Compelling narratives start with drama! There is a reason fairytales don't ...

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Consumer Technology Public Relations – Oh, the Humanity!

 By Lauren BusleyAs overt and shameless mediaphiles, we PR folks jump at any chance to get an inside look at how the media machine works.  You had us at hello, you are the wind beneath our wings, we just can’t quit you and we’d like to wear your skin, media. So, when PRSA hosted a panel titled “Inside the Newsroom of All Things D,” I was ready to rock. Oh, and did I mention ...

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National Black Public Relations Society Conference–Celebrating African American Achievements and Promoting Diversity in PR

 BY LAUREN PITCHER Wyonona Redmond, president of the National Black Public Relations Society (NBPRS) speaking at the opening reception held at the Harley Davidson Museum in Milwaukee  The National Black Public Relations Society (NBPRS) held their annual conference, October 27-30, 2011 in Milwaukee and this year I had the opportunity to be there. The theme for this year’s conference ...

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RSA Vlog: Threat Trends #2

What with Stuxnet, the recent NASDAQ breach and the 2010 Aurora incident, there’s no shortage of cyber threat nightmares out there to keep even the most confident security minded executive up at night. Schwartz digital marketing services team talks with Mykonos Software CEO David Koretz, Xceedium’s  CEO Glenn Hazard, and ESET’s Vice President of Marketing, Dan Clark, about outgunned w ...

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Any RSA 2011 Surprises?: Vlogging from Moscone

With Schwartz representing almost two dozen security companies at RSA this year, we thought who would be better than our clients to share the latest security trends at the conference. Members of our digital marketing services team (which is already off to a highly successful year) spent the day at Moscone interviewing the brightest executives on the show floor. The results revealed that as we predicted clou ...

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Gamepocalypse Now or “All the World’s a Game”

My favorite game growing up was LIFE. You spun a wheel to see how many spaces to move your car around a checkered path, making an obligatory stop to get married, before possibly picking up some peg kids. Maybe you’d land on Pay Day and get an extra Share the Wealth Card or you might loose some money gambling on Lucky Day, but you always got something just for playing. Everyone bought a house and every ...

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Avoiding the D Word: Rights, Piracy and Satisfying Consumers

It was clear at Digital Hollywood’s “Content Rights and Technology Solutions” and “Monetizing Digital Content” sessions that the DRM debate has shifted from how to control usage to how to engage consumers and embed more value in legitimate content. The panel of tech vendors encouraged content providers to listen to consumer demands for universal access to purchased content. Ant ...

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Mobile Addicts Anonymous: Toddler Edition

  While Digital Hollywood attendees were the usual thirty-something mix of suits, anecdotes of mobile addicted tweens and toddlers frequently invited laughter and nodding heads throughout numerous panel discussions. The promise of an insatiable appetite for new applications and content led tech vendors and marketers to describe the desires and habits of the newest generation of consumers. Mov ...

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Content King for Brands Online: 8 Tips from Digital Hollywood

Creating compelling content for smart consumers was top of mind as Digital Hollywood kicked off with packed sessions, prestigious speakers and conversations that often returned to how to best engage online consumer audiences who are spread out across many, many sites. Everyone agreed that the entertainment industry maxim "content is king" is critical to reaching today’s empowered consumers w ...

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