You Are Here: Home » Articles posted by Doug Russell

Elvis, casinos, skydiving and mangia! What to do in Vegas while at HIMSS16

Can you believe it? HIMSS16 is less than a month away. This year’s throng will exceed HIMSS12’s attendance by more than 5,000 people, if projections hold true. So, while planning your schedule of meetings, interviews and can’t-miss keynotes, don’t forget to book your dining and entertainment plans now, too, provided you have downtime. After all, you’ve got to eat, and don’t want to be relegated to some lack ...

Read more

The Road to HIMSS15: Chicago in a nutsh—er, hot dog bun

Chicago is one of the world’s great cities for food, music, sports and architecture – so it would be a crime to spend your entire HIMSS 2015 in America’s largest convention center (like I did on my first visit to Chicago). Right? After all, this is the town that gave us Al Capone, pinball machines, Chess Records, Wilco and the Hostess Twinkie. We combined our own experiences with those of natives we look up ...

Read more

Gearing Up For “A Really Big Show”

With key decision-makers from the world's leading health technology innovators descending on Orlando for 4 days this February, the Healthcare Information and Management Systems Society (HIMSS) Annual Conference & Exhibition is where the industry comes together to discuss hot topics, meet colleagues, broker deals and set the agenda for the new year. It’s a must-attend event that will feature hundreds of ...

Read more

Health Reform and Innovation: Revolution or Bubble?

In Thomas Friedman's recent New York Times Op-Ed, "Obamacare's Other Surprise," the Pulitzer-winning columnist takes a wait-and-see attitude on whether the Affordable Care Act, which goes into effect next year, will realize its ambitious goals of providing better care to more people while bending the healthcare cost curve. The surprise about Obamacare, he posits, is not that, but "the number ...

Read more

HIPAA, Privacy & Security at HIMSS – Its All Connected

Schwartz MSL had another significant presence at HIMSS in New Orleans this year. We had a record 15 clients exhibiting, who offer an array of solutions aimed at consumers (mHealth), payers/brokers (claims management software, analytics), hospitals and health systems (health information exchange, security), healthcare providers (electronic medical records, clinical decision support) and even employers (benef ...

Read more

Next Stop…NOLA

The biggest challenge for HIMSS 2013 attendees will be to break away from the Morial Convention Center to sample New Orleans’ many delights. We encourage you to sample New Orleans’ rich cultural experience. If you are a runner or walker, grab a map and sketch a route for a morning walk or run. Better yet, invite a client or prospect to join you. Here are a few suggestions:  Stroll thro ...

Read more

Industry Analysts, Healthcare IT & Influencers to Know

Back in November, we published a blog post and Wait A Minute video describing why industry analyst relations are important to so many of our client engagements.   Today, with the HIMSS13 Annual Conference & Expo in New Orleans less than two weeks away, we thought we'd revisit that post, and expand upon it with a short list of some of the key industry analysts we've worked with in our healthcare IT ...

Read more

Why Industry Analyst Relations Matter

Industry analyst relations are a vital part of many client engagements at Schwartz MSL. Distinct from financial analysts, who impart investment advice, industry analyst firms like Gartner, Forrester and IDC – and dozens more like Yankee, EMA, Frost & Sullivan and Ovum – have a big impact on our clients. In fact, at one time or another, most of our clients enter into paid relationships with o ...

Read more

Spotlight: Schwartz Communications & Healthcare IT

Following are a few notable updates from Schwartz Communications’ Healthcare IT practice. We intend to bring you these updates – which spotlight representative clients in our practice group – on a periodic basis going forward. First up, a big congrats to Online Care provider American Well, who were awarded Gold in the “Innovative Services: Health, Wellness & Safety” categor ...

Read more

New ACO Guidelines: A Healthcare Reform Milestone?

Yesterday, HHS Secretary Kathleen Sebelius and CMS Administrator Don Berwick held a much anticipated con call to announce proposed rules on the formation of Accountable Care Organizations, or ACOs.  Sometimes referred to as the “unicorn” of health reform (everybody’s heard of it, nobody’s seen one), ACOs refer to a new model for healthcare organizations that creates integrated n ...

Read more

HIMSS & Time Out in Orlando

  Between SeaWorld Orlando, Universal’s Islands of Adventure (with its “Wizarding World of Harry Potter” attraction), Disney’s theme parks (Magic Kingdom, Epcot, Disney Hollywood Studios, Animal Kingdom Park and two water parks), not to mention nearby Kennedy Space Center and Merritt Island National Wildlife Refuge, there’s an overwhelming array of things to do in Orl ...

Read more

Engage With Grace Thanksgiving Blog Rally

One of our clients, Eliza Corporation, is spreading the word about sharing end of life wishes with loved ones through the non-profit Engage With Grace. They are doing this through their annual Thanksgiving weekend blog rally. Below is the text. We suggest you post it starting on Wednesday evening, November 24 and leave it up through the entire weekend (consider it a much-deserved break from blogging for a c ...

Read more