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Slow Summer? No News? No Problem!–Why No News Doesn’t Mean Activity has to Fall Off

It’s June, and chances are some customers and partnerships you were hoping to announce are dragging. But you want to generate interest, and that’s dependent on news, right? Not necessarily. A lot of companies base PR success on the press releases they post and coverage of those announcements, but there are a variety of tactics beyond this traditional approach that companies can take in the Summe ...

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Solar Financing Stays Hot, Is The Rest Of The Industry Heating Up Too?

The good news just keeps rolling in for solar financiers. Today, residential solar financing company OneRoof Energy announced an impressive $100 million in financing from Morgan Stanley and Main Street Power Company. As Greentech Media reports: “This fund brings the total announced funds for residential solar projects in the U.S. to $3.6 billion, and $350 million already in 2013, according to Shayle K ...

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Friday Fun– Our San Francisco 49ers Seek to Dominate in Green Efforts, Not Just Football

It’s Friday, and if you’re based in the Bay Area like the Schwartz MSL Cleantech Practice, you’re probably already swept up in the Super Bowl XLVII hype that has consumed many of us. Greentech Media posted a story today on the 49ers efforts to achieve LEED certification, via solar, at their new Santa Clara stadium. The vendor highlighted is NRG Energy—a major energy player—and ...

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SPI 2012 – Thoughts From the Show Floor

The Schwartz MSL team is in Orlando this week for Solar Power International 2012 (SPI), facilitating meetings between our clients and the number of reporters and analysts at the show.As we mentioned on Monday, the show has been abuzz with the strong Q2 numbers announced at the outset of the conference and the keynote by Bill Clinton, who spoke yesterday afternoon and brought down the house.But from a market ...

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Show Buzz: Solar Power International kicks off with Record Q2 Numbers From SEIA and GTM

Tomorrow kicks off the first day of Solar Power International (SPI). We’re looking forward to spending the week helping our clients navigate the many media and analyst meetings we’ve arranged. We are also glad to get an opportunity to meet with some of the start-ups and established players driving new, innovative solutions across the solar ecosystem.Although this year’s SPI will most likel ...

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PG&E Enters the Lion’s Den – Speaks Out on Net Metering at Greentech Media – One PR Person’s Take

This week, David Rubin, director of service analysis at PG&E, wrote a piece at Greentech Media about the utility's stance on solar policy. It's clear from a PR perspective the goal is to persuade readers on PG&E's stance on net metering. Here's a quick look on what we think Mr. Rubin, and likely his PR team, did right and wrong in this article. ...

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Cleantech – Where are the Success Stories?

In 2012 and likely into 2013, it's more important than ever for the Cleantech industry to focus on companies that aren't just innovating and producing in a lab. We need to focus on companies that are creating businesses that will take the industry to the next level. ...

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Three Questions: Amy Westervelt, Forbes

For cleantech PR professionals---or any public relations pro for that matter--knowing the reporters and outlets you are pitching is critical to success. Not knowing them results in a lot of wasted time and money and, even worse, the real risk of being tuned out by a top-tier journalist.As many of you may or may not know, Forbes’ web site has a number of contributors, with significant autonomy on when ...

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Why Solar PR Should Focus on New Markets – Texas Utility Signs Monster PPA

Today, a solar developer and CPS Energy, a utility in San Antonio, signed a power purchase agreement (PPA) for a 400 megawatt (MW) solar plant. It’s expected to be the largest project in all of Texas and one of the largest in the U.S. Interestingly, for Texas, record-breaking heat waves and subsequent brownouts make solar a no-brainer. Solar tends to produce at its highest output in the middle of the ...

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Unique Angles For RSA Coverage

While most security companies are pushing new products on the eve of RSA, the Schwartz Communications team took a different approach to secure coverage for Cryptography Research. We pitched reporters for pre-show conversations to discuss the show and learn about CRI’s business, focusing on hiring challenges, and how this represents a significant issue for the security industry overall.The strategy res ...

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Is Security the next big PR Message for Renewables?

One of the biggest changes in renewables over the last decade was the shift in motivation from environmental to economical. Through rapidly decreased costs and major policy changes, solar and wind became a viable alternative and even a strategic economic investment for many businesses and individuals. Economics is still the driving message, but a new and interesting message has emerged:  National Secur ...

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