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mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at the Gaylord National Resort in Washington, DC. The Summit connects passionate visionaries by blending peer sessions, research and case studies with cross-audience dialogue to inspire ideas and excellence. Since mobile is seeping ...

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Taking a Holistic View of Electronic Health Records

In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency and patient outcomes, computer systems must be interoperable, and must allow people to use data in a valuable way. These issues intersected recently, as reported in the Boston Globe, in an investigation that tied a patient’s deat ...

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The Gamification of Healthcare – Wellness@Work with MSLGROUP

Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and exercise. It is also about socialization and findin ...

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A Healthy Night for MSLGROUP at the 2014 PubClub of NE Bell Ringer Awards

The health practice of MSLGROUP, Publicis Groupe’s strategic communications and engagement network, was recognized with 19 awards for excellence in communications and public relations at the 46th annual Publicity Club of New England’s Bell Ringer Awards Ceremony held earlier this week. Hosted by WBZ-TV News Anchor David Wade, the ceremony provided a snapshot of the outstanding work MSLGROUP conducts daily o ...

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Cloud Security and Healthcare: Recap of iHT2 Panel with Cameron Camp of ESET

The Institute for Health Technology Transformation (iHT2) brings together private and public sector leaders fostering the growth and effective use of technology across the healthcare industry. Each year, the Institute hosts a series of events & programs which promote improvements in the quality, safety, and efficiency of health care through information technology and facilitating knowledge exchange. I a ...

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A Doctor’s Prescription for Better Healthcare: Speaking with Victoria McEvoy, MD

MSLGROUP spoke with Victoria McEvoy, MD, a practicing pediatrician in the greater Boston area for more than 30 years. Dr. McEvoy is assistant professor of pediatrics at Harvard Medical School and is a senior pediatrician on the staff of Massachusetts General Hospital. She is the medical director and chief of pediatrics of Mass General West Medical Group. Dr. McEvoy is the author of The 24/7 Baby Doctor: A H ...

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HIMSS: A Look Back and Look Ahead

It is now the “week after” HIMSS14 where nearly 38,000 healthcare IT professionals spent time talking, tweeting, sharing and learning. People hopefully had a restful weekend and are now reviewing the business cards they collected and moving on to post-show plans and next steps. There was no shortage of conversation on interoperability, population health, patient engagement, care coordination, security, BYOD ...

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HIMSS14: Karen Malone, JoAnn Klinedinst Catch-Up

MSLGROUP was pleased to catch up again with Karen Malone, Vice President of meeting services, and JoAnn Klinedinst, Vice President of professional development, at HIMSS, as they continue to gear up for the big show in Orlando this month.  Exhibit Halls A through F will be buzzing with 35,000 attendees visiting more than 1,200 exhibitor booths from February 24 through February 26. It is no surprise they star ...

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Getting to the Crux of CruxialCIO, Making Information Actionable

MSLGROUP in Boston spoke with Brian Horowitz (@bthorowitz) about a new site at IBT Media called CruxialCIO, where, as business & technology reporter, he writes healthcare IT, security and other technology news and features. IBT  Media is one of the industry's fastest-growing global digital news organizations, with more than 30 million monthly readers worldwide.  The company recently acquired Newsweek ma ...

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Best Practices for Producing Videos at HIMSS

John Moran and Avi Dines of the Schwartz MSL studios talk about the upcoming #HIMSS14 show and incorporating video into your plans. Some of the biggest mistakes companies make pertain to lighting, audio and how to frame the picture.  We tell people we want video to be your PAL. The P stands for picture. The picture should be framed properly and you want to use good Audio (that’s the A). The L represents lig ...

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What is new at HIMSS14? Education, Exhibitions and The Connected Patient

Karen Malone and JoAnn Klinedinst, CPHIMS, PMP, CES, FHIMSS, are very busy people these days. As vice president of meeting services and vice president of professional development respectively for HIMSS, they are focused on making #HIMSS14 the best it has ever been. Schwartz MSL caught up with Karen and JoAnn to learn about what’s new and why HIMSS remains the top health IT show of the year.     ...

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On Social Media, HIMSS14, Pittsburgh Sports and Ron Howard: Getting to know Daniel Casciato

Schwartz MSL spoke with Daniel Casciato, a freelance writer and editor and social media consultant from Pittsburgh, PA, currently living in South Bend, IN. Dan writes about business, health, law, social media and technology. He is the editor of Western Pennsylvania Healthcare News and a featured contributor for Medical Office Today. Dan also manages social media channels for several companies including West ...

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