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Sustaining the PR Buzz from All Directions

My colleague Mark McClennan recently posted Top News Source Surprise, which is a great introduction to what I’d like to talk about – blending what some might call “traditional" PR with social media PR. In other words, don’t abandon traditional PR.In his post, Mark reported on a survey from the Pew Internet and American Life Project that revealed the top three news sources:  ...

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The Push for HITECH is On: Marketers Can Make a Difference

Last month, I attended the Massachusetts Health Data Consortium’s "HIT 2010: HIT at a Crossroads" event. Why is health IT (HIT) at a crossroads? We’re at a critical juncture in the history of the healthcare industry. The industry and the government must figure out how to progress from the enactment of American Recovery and Reinvestment Act (ARRA) in 2009 to making billions of dollars a ...

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Branding for the Better

The brand and messages a company starts with usually don't last forever. Markets evolve and with them so do a company's strategy, product/service offerings, competitors, level of recognition and customer expectations. These days, it’s important to be flexible and to be able to adjust with forces within and external to the company.We enjoy working with our clients to ensure their messaging resonates wi ...

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Mass Health Data Consortium: HealthIT at a Crossroads

This year 2010 will be a crossroads for health information technology: How do we progress from the historic enactment of ARRA in 2009 to the availability of billions of dollars for providers to meaningfully use HIT systems in 2011? The Mass Health Data Consortium will aim to address these and other questions, reflect on a transformative year, and try to predict the future. Schwartz will be listening from th ...

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Who Owns Social Media Within Your Organization?

If your company is starting to use social media, the next question you might ask is “Who should own social media in the organization?” This isn’t straightforward and there are different answers depending on the company and what you’re selling. You might consider each area of your organization to determine how social media can open lines of communication, solve problems, improve effic ...

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