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Turbochargers, Search Engines and the Marketing Imperative

Let's think about innovators. Next time you’re stuck in traffic, look at the car ahead of you. On the trunk lid it’s likely to have a badge that says “2.0T.”  That means it has a turbocharged, two-liter, four-cylinder engine.  It means the engine is small, light, powerful and efficient. All the brands are moving to that – VW, Audi, Hyundai, Kia, Volvo, BMW, GM and others. It’s a hot trend in the auto indust ...

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Either Way, Your Flight/Event/School is Canceled (or Cancelled)

A recurring theme during this endless, brutal winter is that things are canceled. Schools, events, flights by the thousands…the TV news is now an endless scroll of things that aren't going to happen.  I noticed the key word of this winter – canceled – is spelled either that way or as “cancelled.”  Every time I saw the latter version I felt a little frisson of smug spelling superiority.  “Ah, look at those a ...

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MSLGROUP Named Best Corporate Consultancy In The World

MSLGROUP has just been named “Best Corporate Consultancy in the World, 2013” by the influential Holmes Group. This impressive award underscores what companies around the world have learned by working with MSLGROUP: that we are unmatched in our ability to help our clients with strategic communications and marketing. That’s because truly effective communications and marketing – the typ ...

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Ed Iacobucci, Tech Pioneer

Today the tech world heard the sad news of the passing of Ed Iacobucci.There are many stories and obits that cover his distinguished career and I won’t rehash the details. He was an inventor, a tech pioneer and an indefatigable leader. I was lucky to interact with him for several years when we handled PR for his second startup, DayJet. I was not in his inner circle – and he sure had one, full of ...

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Schwartz MSL Brings Heart Health to Denver

There are some times in your career that you feel like you are truly making a difference and the first week of May was one of those times for the Schwartz MSL Healthcare team.We had the opportunity to once again work with the wonderful folks at the Heart Rhythm Society (HRS) to raise consumer awareness in Denver and surrounding cities about the importance of heart health, and, most notably, help educate the ...

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Social Media Financial Disclosure – New SEC Guidance Opens It Up, Kind Of

If you’re an SEC geek like me, the developments over the past few days concerning social media and simultaneous disclosure have been fascinating. This new SEC guidance, triggered by something Netflix CEO Reed Hastings did last July 3, has resulted in a short SEC document that is actually reasonably easy to understand (not always the case). This is a topic that often comes up with publicly traded compa ...

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The ROI Of Saying Thank You

Although Leo Durocher famously said “nice guys finish last,” as we all remember from first grade, you should be nice. Most people are nice, and most people do this almost subconsciously – luckily, for the state of society.  It’s intuitively obvious, but research from a joint Harvard Business School/Wharton School experiment (first published in the Journal of Personality and Soci ...

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AdvaMed 2012 Takes on Consumer-Centric Healthcare

Last week I attended AdvaMed2012, held in Boston for the first time (it usually takes place in our nation’s capital). Well, watch out D.C.! As one of the nation’s largest med tech clusters, Massachusetts put on a great show, rolling out the red carpet for more than 2,000 executives (making it the largest event to date) and proving that this is the “hub” of innovation not just for hi ...

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Company Events – A Quick Guide to Getting It Done!

A lot is written about how to generate buzz when you are attending or exhibiting at an industry trade show or medical meeting, but what if the event is your own? Whether you’re planning a small, local event for the first time or organizing a large, well-established, annual conference, there’s a common denominator: it’s up to you to come up with fresh ways to pique the interest of attendees ...

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The Consumer Health Week in Review: First FDA-Approved Rapid HIV Test; Beating the Heat; Mammogram Update; Robotic Legs

After Decades of Controversy, First Rapid HIV Test Wins FDA ApprovalThe FDA’s approval earlier this week of a new HIV test marks the first time that Americans can learn in the privacy of their home whether they are infected. The OraQuick test, by OraSure Technologies, said to be as easy as a home-pregnancy test, uses a cheek swab and provides results in less than 40 minutes. Until now, other at home t ...

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North Carolina Visits Schwartz MSL Boston

With BIO in full swing and thousands of companies and organizations descending upon Boston for the annual global event for biotechnology, Schwartz MSL was fortunate enough to steal away North Carolina Secretary of Commerce J. Keith Crisco and Doug Drabble, Director of BioNetwork and Life Sciences Initiatives at BioNetwork North Carolina, for a lively and informative thought leadership salon. The topic: Nort ...

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Let the Bells Ring!

It was clear as a BELL last night at the Westin Waltham Boston: The Schwartz MSL Boston Healthcare practice continues to do outstanding work on behalf of our clients and we were thrilled to be recognized for outstanding excellence in communications and public relations at the Publicity Club of New England’s annual Bell Ringer Awards Ceremony.Hosted by WBZ-TV News Anchor David Wade, the ceremony provid ...

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