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“Sensored” CES

Originally posted on the Publicis Groupe Bright Lights Big Ideas Blog Prior to CES we wrote about the Internet of Things transforming from simply connecting things to an “Age of Sensors.” At the Publicis Groupe “Bright Lights, Big Ideas” CES 2014 kick-off, CNET’s Brian Cooley (@briancooley) echoed these thoughts, telling the group: “Most of the products at CES are sensor-oriented and do not require intentio ...

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The Internet of Things and the Age of Sensors

Originally posted on the Publicis Groupe Bright Lights Big Ideas Blog For years at CES we’ve seen the “Internet of Things” unfolding as more and more electronic devices–ranging from cameras and cars to refrigerators and thermostats–connect to the Internet. But expect 2014 to showcase a whole new level of opportunity in a data-driven economy fueled by an Internet of Things. Enter the age of sensors. Accordin ...

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CES 2013 No Longer a “Drive By” for Car Manufacturers

If you’ve had your fill of jaw-dropping televisions (cool) and a ridiculous number of smart phone case vendors (really?) at CES, the car manufacturer booths are the place to be. Car tech is finally getting really good and integrated with your existing apps. It’s looking like within a few years your smartphone screen will be the center stack LCD screen on cars.Traditionally, car manufacturers bui ...

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CES 2013 and the Millisecond Moment

One of the most interesting (and off the show floor) sessions of CES came from our Publicis family friends at Razorfish and Adobe’s John Mellor for a terrific breakfast presentation on “Bridging the Data/Experience Gap.” In his talk, Mellor pointed to what he called the “Millisecond Moment” of the user experience. It’s the 200-300 milliseconds where technology users make ...

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Act Two: Schwartz MSL

I want to share some really exciting news about Schwartz Communications. After 20 years of independence, we’ve become part of MSLGROUP---one of the world’s largest public relations and engagement agencies.It takes something special to change two decades of independence. And we’ve found it in an amazing organization with talented employees, terrific clients, and a shared passion for storyte ...

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Act Two: Schwartz MSL

I want to share some really exciting news about Schwartz Communications. After 20 years of independence, we’ve become part of MSLGROUP---one of the world’s largest public relations and engagement agencies.It takes something special to change two decades of independence. And we’ve found it in an amazing organization with talented employees, terrific clients, and a shared passion for storyte ...

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Crisis PR: Secret Skeletons Give Chase

I’ve always loved the Sinbad and Jason and Argonauts movies, especially the older stop-animations filled with all kinds of creatures. The worst? The skeletons called forth by magicians, rising out of the ground in vast numbers.  They are particularly hard to kill, and force Jason (in this scene) to jump into the ocean to escape. For several days since news broke of U.S. Rep. Anthony Weiner’ ...

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SABRE Rattling

Strong month for the Schwartz team with a SABRE Award in "Research for Publicity" for its work with Javelin Strategy & Research. The Schwartz team and Javelin combined professional and social media to promote Javelin's annual identity fraud report, increasing media coverage 126 over previous years, and a whopping 97 percent of all articles emphasizing at least two key messages.In addition to J ...

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When Story Met Sales

The classic 80s movie “When Harry Met Sally” follows two people through the years, originally stuck together for a Chicago-to-New York drive, then by chance bumping into each other and finally into love and a long relationship. This is not unlike what we've seen happen with marketing and sales. Anyone with tenure in the business world knows that these two organizations need to be brilliantly in ...

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Great Caesar’s Ghost! Wikipedia and the Cutting Room Floor

Wikipedia is undergoing some changes and introducing a layer of editorial approval for certain entries, including living people. This news is certainly getting a ton of coverage; the best summaries are in Tuesday's NY Times and CNET. I'm not going to recap---both are excellent at examing the issues.What I like about Daniel Terdiman's CNET piece is he nails a couple major issues. Most importantly, he explore ...

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Schwartz Acquires Hayhurst Media

Schwartz today welcomes some new folks into our family: Hayhurst Media, a UK-based communications firm. The acquisition of Hayhurst represents both a serious expansion of our European talent and deeper penetration of two core areas---healthcare and cleantech.Out of the gate, we’re adding more than two dozen European clients and two of the most talented PR professionals I’ve ever met. Hayhurst is ...

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Schwartz Acquires Hayhurst Media

Schwartz today welcomes some new folks into our family: Hayhurst Media, a UK-based communications firm. The acquisition of Hayhurst represents both a serious expansion of our European talent and deeper penetration of two core areas---healthcare and cleantech.Out of the gate, we’re adding more than two dozen European clients and two of the most talented PR professionals I’ve ever met. Hayhurst is ...

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