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GSMA’s Global Mobile Awards open for entry

With the Mobile World Congress call for papers closing on Thursday, it is now time to turn your attention to the Global Mobile Awards which are now open for entry. The annual awards, now in its 17th year, will be presented at Mobile World Congress in Barcelona on Tuesday 28th February 2012.Global Mobile Awards for 2012 will be presented in the following categories:Apps of the YearBest Mobile Handsets and De ...

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Mobile World Congress call for papers deadline extended

If you haven't already submitted a speaking proposal for Mobile World Congress 2012, you can now breathe a sigh of relief: the deadline has been extended to 23:59 GMT on Thursday, 8 September 2011.This year’s conference programme will focus on topics that demonstrate the power of mobile in the 21st century and what this power can enable. Competition for a spot on the agenda is fierce, with more than 2 ...

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Three Google tools you REALLY should be using in your PR programme

Have you ever counted the number of Google applications you use on a daily basis? Google, Gmail, Google Reader, Google Talk, Google Maps and Google Docs are indispensible to me personally (the jury is still out on Google+) and it seems like at least once a week someone tips me off to a tool that makes my professional life more efficient as well. Many of Google’s tools are designed to assist in ad targ ...

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Resources for creating your company’s social media policy

Social media should be a part of every company’s communications strategy. Even if the strategy includes deliberately avoiding a particular platform, such as a B2B cloud computing company opting not to create a Facebook fan page, social media has matured to the point that it can’t be ignored. With the scope of social media now ranging from Twitter to blogger relations, every company is involved o ...

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Speaking at Mobile World Congress – the GSMA’s Research Open Days

The Call for Papers for the 2012 Mobile World Congress opened on 29th of June and thousands of companies are now vying for spots on this coveted schedule. This year, the GSMA’s research team has introduced a new step in the selection process called Research Open Days. Research Open Days are an opportunity for companies to meet with the GSMA at the London headquarters and present a topic for considerat ...

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Mobile World Congress call for papers opens

The Call for Papers opens today for GSMA Mobile World Congress 2012 and ends at 23:59 GMT on 25 August 2011. The theme for the upcoming MWC is Redefining Mobile. This theme reflects a shift in the industry - mobile is no longer limited to communications, it is a force transforming our world in an unprecedented way.Building on this theme, the conference programme will include topics that demonstrate the ...

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Start planning now for Mobile World Congress 2012 (free ebook)

It may feel like you’ve only just recovered from the 2011 Mobile World Congress but key dates – such as the call for papers, which opens this week – are already appearing quickly on the horizon for next year’s conference.Organised by the GSMA, Mobile World Congress is a must attend event for any wireless company. With key decision-makers from the world’s leading operators, tech ...

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Three cool new ways to shorten your URLs and give your brand a boost

There seems to be no shortage in innovation around the short URL. Still shortening with Bit.ly? You’re so 2010! To be fair, Bit.ly continues to offer new functionality, most recently with the even shorter J.mp option. But if you want to do something exciting with your short URLs - while creating more visibility for your brand, here are three new tools to try:   Bre.ad – Still in privat ...

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Mummy bloggers and public relations

Tots100, publisher of the British Mummy and Daddy blogger index, has just released the Tots100 parent blogging benchmark study 2011. Parent - particularly mummy - blogging has become a massive phenomenon in the States and its popularity is growing quickly here in the UK. This study is not only a great snapshot of who is blogging and why, but how this community of bloggers are interacting with PR people. Lat ...

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Join the Schwartz London team at Silicon Stilettos!

We are thrilled to be sponsoring Silicon Stilettos on Wednesday. Did you know the typical ratio of men versus women at most tech meet-ups is 80/20? Silicon Stilettos is a free women-only (or almost women-only) meet-up organised by Zuzanna Pasierbinska-Wilson where women in tech can drink cocktails and take part in relaxed, no-pressure networking. We’ve thoroughly enjoyed Zuzanna’s events in the ...

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Schwartz Communications at Mobile World Congress

Over the past month we’ve been digging into some of the top mobile industry trends in our Road to Barcelona series. This past weekend we landed in Barcelona and today the fun really begins as Mobile World Congress 2011 kicks off! Over the next four days we’ll be tirelessly walking the floor, meeting with innovative companies, playing with the latest mobile devices (3D? we’re there!) a ...

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Mobile Marketing – 2011 Mobile Marketing Predictions – Road to Barcelona

In this series we’re profiling top mobile industry trends in the run-up to Mobile World Congress 2011.The potential for the mobile marketing and advertising channel is vast. ABI Research forecasts an unprecedented opportunity for growth in the market, projecting global spend will reach $28.9 billion by 2014.One of the hottest areas of mobile marketing is mobile coupons/vouchers. According to a study b ...

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