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What Does Influence Mean?

During MSLGROUP North America’s analysis of the Target credit card data breach, we spent some time discussing who had the most influence in the social media sphere. Breaking down “influencers” into different groups, we had deep discussions on who was saying what and why they mattered in the scope of the breach. From top tier media to local press to non-media, just what does it mean to be an “influencer?” Fo ...

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The Stats Are In: Twitter Drives Trade Show Discussion

You may have noticed the flurry of tweets from @MSLGROUPNA’s healthcare practice last week. The stats are in: Twitter, as anticipated, was a main vehicle for driving discussion and sharing news at #HIMSS14. Even before the show started, 60 percent of healthcare IT influencers said they used social media more at trade shows this year than in previous years according to an MSLGROUP survey. Since 2010, HIMSS h ...

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When Twitter Replaces the News

Social media has been a key topic of discussion before and during #HIMSS14. Even before the show started, we learned 73 percent of attending influencers would be checking social media to gather information. But with the announcement that press would not be allowed into Hillary Rodham Clinton’s keynote “as press,” Twitter replaced the news, filling even bigger role in sharing information. With journalists ba ...

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