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Ashton Wins, Proves Twitter The Killer App for Consumer PR

As pointed out on Mashable this morning, Ashton Kutcher and, now, Oprah get Twitter but, surpringly, most of CNN’s audience doesn’t. The CNN vs Ashton race and CNN’s breaking news alert when Kutcher reached the million followers mark might help bring the CNN audience along. Regardless, no one can deny Twitter’s impact as a channel for reaching consumers and even driving behavior. Witness the 111,000 and climbing followers Oprah has amassed since her first post this morning.

 

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Erik Fisher

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