We All Travel. We All Write. Are We All Travel Writers?

We All Travel. We All Write. Are We All Travel Writers?

I travel often, am opinionated, love to share, and am socially connected on Instagram, Twitter, Facebook and Yelp accounts. With all of these social media tools at my disposal – I ...

How to Maximize Your PR Dollar While Waiting for Series B

How to Maximize Your PR Dollar While Waiting for Series B

While MSLGROUP partners with both established and emerging growth companies, a number of our clients are in earlier stages of development and seek our public relations counsel and ...

What Can We Learn From the First Social Media Fail of 2015?

What Can We Learn From the First Social Media Fail of 2015?

I am asking all of my colleagues, friends, clients and acquaintances to make a simple New Year’s Resolution for 2015: Think before you tweet. It is common sense, yet it is so often ...

Playing with FHIR: Health Data Interoperability’s Next Chapter

Playing with FHIR: Health Data Interoperability’s Next Chapter

Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice ...

Year’s End, New Beginnings: Health IT’s 2015 Outlook

Year’s End, New Beginnings: Health IT’s 2015 Outlook

First off, I’m pleased to be joining MSLGROUP, coming from TechTarget’s SearchHealthIT.com news site. I started there in 2010, after nine years of writing HCPro publications focuse ...

mHealth Summit:  Where the Healthcare World Comes to Engage and Collaborate

mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at ...

MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening ...

We All Travel. We All Write. Are We All Travel Writers?

I travel often, am opinionated, love to share, and am socially connected on Instagram, Twitter, Facebook and Yelp accounts. With all of these social media tools at my disposal – I feel empowered – and so do many people in the same situation. And I mean MANY people. The proliferation of self-publishing tools seem to be blurring the lines of travel writing making it difficult to determine the self-promoters f ...

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How to Maximize Your PR Dollar While Waiting for Series B

While MSLGROUP partners with both established and emerging growth companies, a number of our clients are in earlier stages of development and seek our public relations counsel and high-impact media exposure to help them achieve Series B funding. The Series B round is a crucial step for many businesses, as it brings them one step closer to executing their go-to-market strategy and to their ultimate exit. In ...

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What Can We Learn From the First Social Media Fail of 2015?

I am asking all of my colleagues, friends, clients and acquaintances to make a simple New Year’s Resolution for 2015: Think before you tweet. It is common sense, yet it is so often the cause of spectacular social media failures and firestorms. The latest (and what I am calling the first social media failure of 2015) is courtesy of Sportscaster @jimrome who sent out a tweet (later deleted) in which he called ...

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Playing with FHIR: Health Data Interoperability’s Next Chapter

Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice floes of governmental bureaucracy; free-market healthcare economics rewarding providers and EHR vendors who keep data proprietary; and legacy IT infrastructure slowly transforming itself into a more modern, cloud-based model. The ...

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Year’s End, New Beginnings: Health IT’s 2015 Outlook

First off, I’m pleased to be joining MSLGROUP, coming from TechTarget’s SearchHealthIT.com news site. I started there in 2010, after nine years of writing HCPro publications focused on respiratory care department management as well as hospital safety, Joint Commission compliance, nutrition, and clinical trials regulations. It was gratifying to contribute to SearchHealthIT.com’s rapid growth into one of the ...

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mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at the Gaylord National Resort in Washington, DC. The Summit connects passionate visionaries by blending peer sessions, research and case studies with cross-audience dialogue to inspire ideas and excellence. Since mobile is seeping ...

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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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IT Security Trade Shows: How to Maximize Conference PR in 2015

With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into "bunker mode" in Q4 and stow trade show booths for a few months.  MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and industry analysts. From a PR perspective, what ...

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5 Strategies to Get Executives Engaged and Excited About Twitter

If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key strategies that will empower executives to use Twi ...

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Taking a Holistic View of Electronic Health Records

In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency and patient outcomes, computer systems must be interoperable, and must allow people to use data in a valuable way. These issues intersected recently, as reported in the Boston Globe, in an investigation that tied a patient’s deat ...

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Know Your Audience: Best Practices for Doing PR in China

Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history that makes it one of today’s most promising and challenging markets for the practice of public relati ...

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#ICYMI: PRSA Boston’s The Digital Agency Event

By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of national marketing, WGBH Educational Foundation, moderated “The Digital Agency” pane ...

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