Facebook Advertising: The Key to Building Brand Presence

Facebook Advertising: The Key to Building Brand Presence

It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never rememb ...

The Gamification of Healthcare – Wellness@Work with MSLGROUP

The Gamification of Healthcare – Wellness@Work with MSLGROUP

Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical ...

We Bet You Already Forgot These Five Obvious Tips About Video And Your Marketing Programs

We Bet You Already Forgot These Five Obvious Tips About Video And Your Marketing Programs

You already know that video is important. People, regardless of their environment, respond better to visual information than plain text. And studies have shown that video doubles t ...

The PR Value of a Rapid Response

The PR Value of a Rapid Response

The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. This is especially true when a breaking news development, like a data brea ...

Thought leader or company logo: Whom would you rather engage with on Twitter?

Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter fe ...

A Healthy Night for MSLGROUP at the 2014 PubClub of NE Bell Ringer Awards

A Healthy Night for MSLGROUP at the 2014 PubClub of NE Bell Ringer Awards

The health practice of MSLGROUP, Publicis Groupe’s strategic communications and engagement network, was recognized with 19 awards for excellence in communications and public relati ...

Cloud Security and Healthcare: Recap of iHT2 Panel with Cameron Camp of ESET

Cloud Security and Healthcare: Recap of iHT2 Panel with Cameron Camp of ESET

The Institute for Health Technology Transformation (iHT2) brings together private and public sector leaders fostering the growth and effective use of technology across the healthca ...

Facebook Advertising: The Key to Building Brand Presence

It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. However, with the constant changes to Facebook’s newsfeed algorithm, it can be difficult for a com ...

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The Gamification of Healthcare – Wellness@Work with MSLGROUP

Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and exercise. It is also about socialization and findin ...

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We Bet You Already Forgot These Five Obvious Tips About Video And Your Marketing Programs

You already know that video is important. People, regardless of their environment, respond better to visual information than plain text. And studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executives say their company has a digital strategy, but only 15% believe ...

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The PR Value of a Rapid Response

The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. This is especially true when a breaking news development, like a data breach or a disruptive product announcement occurs. Companies have an enormous opportunity to provide thought leadership surrounding industry news in the form of a rapid response. It’s a way to offer best practices and industry perspe ...

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Thought leader or company logo: Whom would you rather engage with on Twitter?

Sifting through Twitter, it’s easy to get lost in the sea of marketing materials. Webinar promotions, press releases and employee recruitment campaigns can easily clog a Twitter feed. Vendor logos and links clog the Twitter stream, but who are the people behind this self-promotional chatter?   While many of us in healthcare strive to increase engagement among patients and their providers, some forget the im ...

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A Healthy Night for MSLGROUP at the 2014 PubClub of NE Bell Ringer Awards

The health practice of MSLGROUP, Publicis Groupe’s strategic communications and engagement network, was recognized with 19 awards for excellence in communications and public relations at the 46th annual Publicity Club of New England’s Bell Ringer Awards Ceremony held earlier this week. Hosted by WBZ-TV News Anchor David Wade, the ceremony provided a snapshot of the outstanding work MSLGROUP conducts daily o ...

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Cloud Security and Healthcare: Recap of iHT2 Panel with Cameron Camp of ESET

The Institute for Health Technology Transformation (iHT2) brings together private and public sector leaders fostering the growth and effective use of technology across the healthcare industry. Each year, the Institute hosts a series of events & programs which promote improvements in the quality, safety, and efficiency of health care through information technology and facilitating knowledge exchange. I a ...

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Boston in Bloom – Happy Summer from MSLGROUP

After what seemed like a never ending winter and a spring that never sprung, Boston has finally come back to life.  Knowing we only have a short window, MSL Studios went out to capture the beauty. This video documents one day in late spring composed of a mixture of time lapse videography and moving landscape shots.  We filmed from sun up over the Zakim Bridge to sundown over the Charles River and everything ...

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Grandma Got a Smartphone: How Telehealth is Benefiting the Senior Care Market

60 Minutes recently aired a compelling story titled, “Living to 90 and Beyond.” In it, 60 Minutes Anchor Lesley Stahl asked 99-year-old Jane if she owns a computer. “I had a computer for 10 years and enjoyed it, but it died,” At almost 100, Jane’s triumph in outliving technology does not mean she lives outside of it. Folks above the age of 90 comprise the fastest-growing part of the U.S. population. Predict ...

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The Cloudification of Work

Amazon, Facebook, LinkedIn and Netflix - these are just a few of the popular cloud-based applications I (and most of my peers) use every day. Our personal lives are enriched and managed by these easy-to-use Web-based services. In the office, not so much – work is still predominately email-driven and riddled with tedious tasks like updating spreadsheets. But that could be changing with the proliferation of n ...

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Five Questions to Answer Before Using a Survey to Generate News

As tech PR professionals, we have long believed media consumers are addicted to survey results. Around major tech conferences, such as RSA and HIMSS, reporters are inundated with survey results providing insight into the worlds of end users. A recent informal survey of both our clients and reporters shows surveys remain popular, and if done right, survey results will lead to end-user engagement. PR pros sho ...

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Target Breach Aftermath, Latest Chapter: CEO Out

A cursory read of headlines covering Target for the past five months renders today's news transitive: Target's CEO is leaving. Late last year, the giant U.S. retailer suffered one of the largest electronic data breaches in history. Millions of consumers became victims, their credit card numbers potentially gone and up for auction to the highest bidder. Target became a common target for ridicule. Even in rec ...

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