Elvis, casinos, skydiving and mangia! What to do in Vegas while at HIMSS16

Elvis, casinos, skydiving and mangia! What to do in Vegas while at HIMSS16

Can you believe it? HIMSS16 is less than a month away. This year’s throng will exceed HIMSS12’s attendance by more than 5,000 people, if projections hold true. So, while planning y ...

HIMSS 2016 PR prep: Editor Lee DeOrio ‘on the record’ about OpenNotes, meaningful use and Vegas

HIMSS 2016 PR prep: Editor Lee DeOrio ‘on the record’ about OpenNotes, meaningful use and Vegas

Before each annual conference and exhibition of the Health Information Management Systems Society (HIMSS), exhibiting companies and attendees alike need to do their homework to get ...

How good leadership can improve cyber security outcomes

How good leadership can improve cyber security outcomes

While attending the Healthcare Privacy & Security forum in Boston recently, I had the good fortune of sitting in on two presentations, one by Beth Israel Deaconess Medical Cent ...

Data breach PR: How to survive your worst nightmare

Data breach PR: How to survive your worst nightmare

There are two kinds of companies in this world: Those that have experienced a data breach, and those that will at some point in the future. At least that’s how seasoned cybersecuri ...

Experts Assess Cyber Security Threats in Medical Technology

Experts Assess Cyber Security Threats in Medical Technology

https://www.youtube.com/watch?v=cqCUehGEq80 As the number of patients using medical devices – worn or implanted – exponentially grows, to what extent is their privacy or safety at ...

Medical devices, personal health data the new ‘Target’ for hackers

Medical devices, personal health data the new ‘Target’ for hackers

In a 2012 episode of the acclaimed TV series “Homeland,” the Vice President of the United States is killed by lead character and treacherous spy Nicholas Brody. Brody does not use ...

Quick HITs: Health data’s allure to hackers

Quick HITs: Health data’s allure to hackers

It’s a mantra security experts and reporters repeat so frequently that it’s a given, a fact-by-repetition, a subjective opinion so true it can’t be false: Hackers love health data ...

Elvis, casinos, skydiving and mangia! What to do in Vegas while at HIMSS16

Can you believe it? HIMSS16 is less than a month away. This year’s throng will exceed HIMSS12’s attendance by more than 5,000 people, if projections hold true. So, while planning your schedule of meetings, interviews and can’t-miss keynotes, don’t forget to book your dining and entertainment plans now, too, provided you have downtime. After all, you’ve got to eat, and don’t want to be relegated to some lack ...

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HIMSS 2016 PR prep: Editor Lee DeOrio ‘on the record’ about OpenNotes, meaningful use and Vegas

Before each annual conference and exhibition of the Health Information Management Systems Society (HIMSS), exhibiting companies and attendees alike need to do their homework to get the most out of their investment going to the show. This year’s HIMSS, in Las Vegas Feb. 29-March 4, could top 43,000 attendees and 1,300 exhibitors. That means there will be a lot of noise distracting you from what really matter ...

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How good leadership can improve cyber security outcomes

While attending the Healthcare Privacy & Security forum in Boston recently, I had the good fortune of sitting in on two presentations, one by Beth Israel Deaconess Medical Center CIO John Halamka, M.D., the other by CynergisTek CEO Mac McMillan. Both are prominent health IT experts who understand the critical need for security in healthcare. They were not talking about technologies or methods, per se. I ...

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Data breach PR: How to survive your worst nightmare

There are two kinds of companies in this world: Those that have experienced a data breach, and those that will at some point in the future. At least that’s how seasoned cybersecurity experts approach risk assessment and mitigation plans. From a public-relations standpoint, once internal – or external – parties discover a data breach, a company’s immediate reaction will set the tone of the reportage. It’s a ...

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Experts Assess Cyber Security Threats in Medical Technology

https://www.youtube.com/watch?v=cqCUehGEq80 As the number of patients using medical devices – worn or implanted – exponentially grows, to what extent is their privacy or safety at risk from hackers? And, how are medical technology manufacturers, security software developers and regulators like the FDA addressing this issue of data breaches? Given the growing prominence of medical technology delivery systems ...

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Medical devices, personal health data the new ‘Target’ for hackers

In a 2012 episode of the acclaimed TV series “Homeland,” the Vice President of the United States is killed by lead character and treacherous spy Nicholas Brody. Brody does not use a gun, a bomb or even poison to take out the second most powerful leader in the free world, instead he hacks into the VP’s pacemaker and accelerates his heart beat leading to a fatal heart attack. And while this Hollywood plotline ...

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Quick HITs: Health data’s allure to hackers

It’s a mantra security experts and reporters repeat so frequently that it’s a given, a fact-by-repetition, a subjective opinion so true it can’t be false: Hackers love health data because it’s worth so much more than financial data. But why? Can you really explain why? Yes, some underserved individual patients so desperate for treatment (or, perhaps, access to controlled substances) might look for opportuni ...

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IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

This week, RSA Conference will open its speaking submission process for next year's event, scheduled for late February in San Francisco. And not too far from now in early August, Las Vegas will play host to the Black Hat USA conference. At MSLGROUP, we're busy on both fronts. For RSA Conference, we're analyzing accepted abstracts our teams drafted last year to see what worked. That insight will be applied d ...

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MSLGROUP Interviews ReadWrite Editor-in-Chief Owen Thomas

Owen Thomas has been writing about technology since the birth of the Internet. That’s not as long as it sounds but it is still a long time, especially when measured by smartphone generation years. Owen has worked for (and in several cases outlived) great publications like Red Herring, Business 2.0. Venture Beat and Business Insider. He is now the editor-in-chief of ReadWrite, which he describes as a b2d pub ...

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The key to improving healthcare: It’s about the data

To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and what problems they solved en route to improving healthcare. While these vendors work across very diverse areas of healthcare IT spectrum, the one focus they have in common is working with data: Patient data, clinical reference da ...

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PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. While not a completely new idea, 2015 has shown us a few different examples of brand crises done right an ...

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Health Data Interoperability: Report from the trenches

U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. New standards such as Fast Healthcare Interoperability Resources (FHIR, pronounced “fire”) could get us there in two to three years. There is another vexing piece of the health data interoperability puzzle – the national patient i ...

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