The Road to/from McCormick Place at HIMSS15

The Road to/from McCormick Place at HIMSS15

When Paul Simon sang “50 Ways to Leave Your Lover,” he may as well have been talking about leaving Chicago’s McCormick Place. Just like the wry tune goes, Jack, it sometimes seems ...

The 2015 RSA Conference Clock Ticks Toward April 20

The 2015 RSA Conference Clock Ticks Toward April 20

Are you a marketing or public relations professional responsible for making your executive team look good in front of reporters and industry analysts at the 2015 RSA Conference? Do ...

The Road to HIMSS15: Chicago in a nutsh—er, hot dog bun

The Road to HIMSS15: Chicago in a nutsh—er, hot dog bun

Chicago is one of the world’s great cities for food, music, sports and architecture – so it would be a crime to spend your entire HIMSS 2015 in America’s largest convention center ...

5 Things Every Business Should Know about Data Privacy and Security in 2015

5 Things Every Business Should Know about Data Privacy and Security in 2015

Recently, I had the pleasure of attending a panel hosted by the Commonwealth Club in recognition of Data Privacy Day 2015. (Thanks to our excellent client ESET, a sponsor of the ev ...

The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

Image: "Beauty of Chicago" by Flickr user normalityrelief, licensed under Creative Commons ShareAlike. Dan Bowman, the FierceHealthIT reporter deeply embedded in Washington D.C., h ...

Road to @HIMSS15 with Kyle Murphy of Xtelligent Media: Making plans at the show and in Chicago

Road to @HIMSS15 with Kyle Murphy of Xtelligent Media: Making plans at the show and in Chicago

Continuing our Road to HIMSS15 series, MSLGROUP sat down with Kyle Murphy, PhD, Editorial Director of Xtelligent Media, to talk about what he anticipates will be hot topics at this ...

The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sun ...

The Road to/from McCormick Place at HIMSS15

When Paul Simon sang “50 Ways to Leave Your Lover,” he may as well have been talking about leaving Chicago’s McCormick Place. Just like the wry tune goes, Jack, it sometimes seems a lot easier said than done. That’s because of the distance between the convention center and the Loop, where most people stay and want to be in the evenings. It’s just a couple miles or so, but during heavy traffic hours in the m ...

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The 2015 RSA Conference Clock Ticks Toward April 20

Are you a marketing or public relations professional responsible for making your executive team look good in front of reporters and industry analysts at the 2015 RSA Conference? Do you have your finger on the pulse of how reporters plan to spend their time at the conference? How many media briefings do you have scheduled for your executives? Whether you have answers to one, two or all three questions, there ...

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The Road to HIMSS15: Chicago in a nutsh—er, hot dog bun

Chicago is one of the world’s great cities for food, music, sports and architecture – so it would be a crime to spend your entire HIMSS 2015 in America’s largest convention center (like I did on my first visit to Chicago). Right? After all, this is the town that gave us Al Capone, pinball machines, Chess Records, Wilco and the Hostess Twinkie. We combined our own experiences with those of natives we look up ...

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5 Things Every Business Should Know about Data Privacy and Security in 2015

Recently, I had the pleasure of attending a panel hosted by the Commonwealth Club in recognition of Data Privacy Day 2015. (Thanks to our excellent client ESET, a sponsor of the event, for the in!) The panel, “Open Forum: Data Privacy Trends 2015,” was moderated by Forrester Research Principal Analyst Fatemeh Khatibloo, and included security executives from Box, Disconnect, IBM, Intel and TRUSTe. True to it ...

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The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

Image: "Beauty of Chicago" by Flickr user normalityrelief, licensed under Creative Commons ShareAlike. Dan Bowman, the FierceHealthIT reporter deeply embedded in Washington D.C., has his finger on federal HIT policy’s pulse. We sat down with him to discuss what stories will matter to him at the 2015 Health Information Management Systems Society (HIMSS) Annual Conference and Exhibition April 12-16 in Chicago ...

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Road to @HIMSS15 with Kyle Murphy of Xtelligent Media: Making plans at the show and in Chicago

Continuing our Road to HIMSS15 series, MSLGROUP sat down with Kyle Murphy, PhD, Editorial Director of Xtelligent Media, to talk about what he anticipates will be hot topics at this year's show and his thoughts on Chicago. His articles appear primarily on EHRIntelligence.com.  MSLGROUP: HIMSS 2015 is a month out. What stories will you be tracking closely? Murphy: Last year, we saw many population health init ...

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The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sunrise of meaningful use, which at the time meant installing new EHR systems and collecting patient data. By 2015, it’s clear from the HIMSS content and trade show emphasis, that using EHRs isn’t good enough: It’s time to do somethi ...

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When MWC Attacks—A Changing Landscape Presents PR Opportunities

Mobile World Congress (MWC) started during a time when pro football was still played in Los Angeles and Milli Vanilli had yet to break a nation’s heart (1987). It is the now Grandaddy of them all in the mobile ecosystem, a combination of Cannes, the Super Bowl and an Apple product announcement. A monster of a show with a general attendance over 80,000 and rising, MWC attracts the major players in mobile fro ...

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Cyber Security and Innovation Take Center Stage at #HIMSS15

The Healthcare Information and Management Systems Society (HIMSS) 2015 Annual Conference and Exhibition will bring 38,000-plus healthcare IT professionals from around the world to Chicago this April for a week of dynamic education, networking and an overview of the latest technology solutions. Planning for the arrival of a small city within McCormick place takes a lot of heavy lifting and advance marketing; ...

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2015 FDA Social Media Guidelines to Bring More Clarity?

Recently, the FDA released a list of approximately 100 items of draft guidance it plans to issue or update in 2015. On the list are a few guidelines pertaining to social media, which pleases many of us in PR who have been waiting (somewhat) patiently for direction over the past few years. As we wait, we thought we’d take a moment to address a few of the highlights we can expect this year. Of particular inte ...

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The Road to HIMSS 2015: The Shaun Sutner Interview

 In our preparations for the 40,000-attendee strong Health  Information Management Systems Society (HIMSS) 2015, the  Super Bowl of health IT trade shows, we sat down with  SearchHealthIT.com Reporter Shaun Sutner to find out what he’ll  be watching at this year’s show, his first. While Sutner previously  worked for two decades as a reporter for the Worcester (Mass.)  Telegram & Gazette, prior to that h ...

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Innovation Hits the Diagnostic Market

2015 will bring major changes to the diagnostic industry. From cholesterol screening to testing for cancer, we’ve entered a new era in how to test and monitor disease. Over the past couple of years, we’ve seen a boom in diagnostics, as the science behind genetic and single-drop blood testing has finally reached the market. There are, of course, many ways to screen for disease – from biomarkers to blood test ...

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