The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sun ...

When MWC Attacks—A Changing Landscape Presents PR Opportunities

When MWC Attacks—A Changing Landscape Presents PR Opportunities

Mobile World Congress (MWC) started during a time when pro football was still played in Los Angeles and Milli Vanilli had yet to break a nation’s heart (1987). It is the now Granda ...

Cyber Security and Innovation Take Center Stage at #HIMSS15

Cyber Security and Innovation Take Center Stage at #HIMSS15

The Healthcare Information and Management Systems Society (HIMSS) 2015 Annual Conference and Exhibition will bring 38,000-plus healthcare IT professionals from around the world to ...

2015 FDA Social Media Guidelines to Bring More Clarity?

2015 FDA Social Media Guidelines to Bring More Clarity?

Recently, the FDA released a list of approximately 100 items of draft guidance it plans to issue or update in 2015. On the list are a few guidelines pertaining to social media, whi ...

Five HIMSS 2015 Questions with Health IT Reporter Shaun Sutner

Five HIMSS 2015 Questions with Health IT Reporter Shaun Sutner

In our preparations for the 40,000-attendee strong Health Information Management Systems Society (HIMSS) 2015, the Super Bowl of health IT trade shows, we sat down with SearchHealt ...

Innovation Hits the Diagnostic Market

Innovation Hits the Diagnostic Market

2015 will bring major changes to the diagnostic industry. From cholesterol screening to testing for cancer, we’ve entered a new era in how to test and monitor disease. Over the pas ...

We All Travel. We All Write. Are We All Travel Writers?

We All Travel. We All Write. Are We All Travel Writers?

I travel often, am opinionated, love to share, and am socially connected on Instagram, Twitter, Facebook and Yelp accounts. With all of these social media tools at my disposal – I ...

The Road to HIMSS15: Tracing Health IT’s Rocket-Shot Rise

Photo credit: “McCormick Place At Night” by Rob Jacob via Flickr, used with permission via Creative Commons license. In 2011, HIMSS sessions and exhibitors’ focus reflected the sunrise of meaningful use, which at the time meant installing new EHR systems and collecting patient data. By 2015, it’s clear from the HIMSS content and trade show emphasis, that using EHRs isn’t good enough: It’s time to do somethi ...

Read more

When MWC Attacks—A Changing Landscape Presents PR Opportunities

Mobile World Congress (MWC) started during a time when pro football was still played in Los Angeles and Milli Vanilli had yet to break a nation’s heart (1987). It is the now Grandaddy of them all in the mobile ecosystem, a combination of Cannes, the Super Bowl and an Apple product announcement. A monster of a show with a general attendance over 80,000 and rising, MWC attracts the major players in mobile fro ...

Read more

Cyber Security and Innovation Take Center Stage at #HIMSS15

The Healthcare Information and Management Systems Society (HIMSS) 2015 Annual Conference and Exhibition will bring 38,000-plus healthcare IT professionals from around the world to Chicago this April for a week of dynamic education, networking and an overview of the latest technology solutions. Planning for the arrival of a small city within McCormick place takes a lot of heavy lifting and advance marketing; ...

Read more

2015 FDA Social Media Guidelines to Bring More Clarity?

Recently, the FDA released a list of approximately 100 items of draft guidance it plans to issue or update in 2015. On the list are a few guidelines pertaining to social media, which pleases many of us in PR who have been waiting (somewhat) patiently for direction over the past few years. As we wait, we thought we’d take a moment to address a few of the highlights we can expect this year. Of particular inte ...

Read more

Five HIMSS 2015 Questions with Health IT Reporter Shaun Sutner

In our preparations for the 40,000-attendee strong Health Information Management Systems Society (HIMSS) 2015, the Super Bowl of health IT trade shows, we sat down with SearchHealthIT.com Reporter Shaun Sutner to find out what he’ll be watching at this year’s show, his first. While Sutner previously worked for two decades as a reporter for the Worcester (Mass.) Telegram & Gazette, prior to that he also ...

Read more

Innovation Hits the Diagnostic Market

2015 will bring major changes to the diagnostic industry. From cholesterol screening to testing for cancer, we’ve entered a new era in how to test and monitor disease. Over the past couple of years, we’ve seen a boom in diagnostics, as the science behind genetic and single-drop blood testing has finally reached the market. There are, of course, many ways to screen for disease – from biomarkers to blood test ...

Read more

We All Travel. We All Write. Are We All Travel Writers?

I travel often, am opinionated, love to share, and am socially connected on Instagram, Twitter, Facebook and Yelp accounts. With all of these social media tools at my disposal – I feel empowered – and so do many people in the same situation. And I mean MANY people. The proliferation of self-publishing tools seem to be blurring the lines of travel writing making it difficult to determine the self-promoters f ...

Read more

How to Maximize Your PR Dollar While Waiting for Series B

While MSLGROUP partners with both established and emerging growth companies, a number of our clients are in earlier stages of development and seek our public relations counsel and high-impact media exposure to help them achieve Series B funding. The Series B round is a crucial step for many businesses, as it brings them one step closer to executing their go-to-market strategy and to their ultimate exit. In ...

Read more

What Can We Learn From the First Social Media Fail of 2015?

I am asking all of my colleagues, friends, clients and acquaintances to make a simple New Year’s Resolution for 2015: Think before you tweet. It is common sense, yet it is so often the cause of spectacular social media failures and firestorms. The latest (and what I am calling the first social media failure of 2015) is courtesy of Sportscaster @jimrome who sent out a tweet (later deleted) in which he called ...

Read more

Playing with FHIR: Health Data Interoperability’s Next Chapter

Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice floes of governmental bureaucracy; free-market healthcare economics rewarding providers and EHR vendors who keep data proprietary; and legacy IT infrastructure slowly transforming itself into a more modern, cloud-based model. The ...

Read more

Year’s End, New Beginnings: Health IT’s 2015 Outlook

First off, I’m pleased to be joining MSLGROUP, coming from TechTarget’s SearchHealthIT.com news site. I started there in 2010, after nine years of writing HCPro publications focused on respiratory care department management as well as hospital safety, Joint Commission compliance, nutrition, and clinical trials regulations. It was gratifying to contribute to SearchHealthIT.com’s rapid growth into one of the ...

Read more

mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at the Gaylord National Resort in Washington, DC. The Summit connects passionate visionaries by blending peer sessions, research and case studies with cross-audience dialogue to inspire ideas and excellence. Since mobile is seeping ...

Read more