Year’s End, New Beginnings: Health IT’s 2015 Outlook

Year’s End, New Beginnings: Health IT’s 2015 Outlook

First off, I’m pleased to be joining MSLGROUP, coming from TechTarget’s SearchHealthIT.com news site. I started there in 2010, after nine years of writing HCPro publications focuse ...

mHealth Summit:  Where the Healthcare World Comes to Engage and Collaborate

mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at ...

MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but mos ...

5 Strategies to Get Executives Engaged and Excited About Twitter

5 Strategies to Get Executives Engaged and Excited About Twitter

If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged c ...

Taking a Holistic View of Electronic Health Records

Taking a Holistic View of Electronic Health Records

In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency ...

Know Your Audience: Best Practices for Doing PR in China

Know Your Audience: Best Practices for Doing PR in China

Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a ...

Year’s End, New Beginnings: Health IT’s 2015 Outlook

First off, I’m pleased to be joining MSLGROUP, coming from TechTarget’s SearchHealthIT.com news site. I started there in 2010, after nine years of writing HCPro publications focused on respiratory care department management as well as hospital safety, Joint Commission compliance, nutrition, and clinical trials regulations. It was gratifying to contribute to SearchHealthIT.com’s rapid growth into one of the ...

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mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at the Gaylord National Resort in Washington, DC. The Summit connects passionate visionaries by blending peer sessions, research and case studies with cross-audience dialogue to inspire ideas and excellence. Since mobile is seeping ...

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MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to help us celebrate, talk technology, network, nosh and generally have fun. As a client-centric c ...

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IT Security Trade Shows: How to Maximize Conference PR in 2015

With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into "bunker mode" in Q4 and stow trade show booths for a few months.  MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and industry analysts. From a PR perspective, what ...

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5 Strategies to Get Executives Engaged and Excited About Twitter

If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to learn more about key strategies that will empower executives to use Twi ...

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Taking a Holistic View of Electronic Health Records

In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency and patient outcomes, computer systems must be interoperable, and must allow people to use data in a valuable way. These issues intersected recently, as reported in the Boston Globe, in an investigation that tied a patient’s deat ...

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Know Your Audience: Best Practices for Doing PR in China

Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history that makes it one of today’s most promising and challenging markets for the practice of public relati ...

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#ICYMI: PRSA Boston’s The Digital Agency Event

By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of national marketing, WGBH Educational Foundation, moderated “The Digital Agency” pane ...

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When B2B Tech Memes Go Bad

We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert your brand into a conversation where it doesn't fit. Facebook, Instagram and Twitter feeds are inundated with con ...

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Boston TechJam 2014

Take your finger off the pulse of the world of technology for one minute, and you quickly fall behind, left in the dark about the latest cloud services, gadgets and trends. I discovered this the hard way at Boston TechJam 2014. Updates, advancements, and new trends were all around me as I joined co-workers at the event on Thursday, June 12, 2014. Every company with a new technology, a leading cloud service, ...

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Facebook Advertising: The Key to Building Brand Presence

It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. However, with the constant changes to Facebook’s newsfeed algorithm, it can be difficult for a com ...

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The Gamification of Healthcare – Wellness@Work with MSLGROUP

Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and exercise. It is also about socialization and findin ...

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