The key to improving healthcare: It’s about the data

The key to improving healthcare: It’s about the data

To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and ...

PR Lessons Learned In 1H 2015: Part One

PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our ...

Health Data Interoperability: Report from the trenches

Health Data Interoperability: Report from the trenches

U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. ...

Data Security Takes a Front Seat in Healthcare

Data Security Takes a Front Seat in Healthcare

With the recent rash of breaches at prominent healthcare organizations this year, it was no surprise that health data security was top of mind among CIOs at HIMSS15. Show organizer ...

PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advic ...

Put the “Meaningful” in Meaningful Use: Experts Sound off at HIMSS15

Put the “Meaningful” in Meaningful Use: Experts Sound off at HIMSS15

Federal incentives are drawing national scrutiny. At HIMSS15, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked CIOs of large healthcare systems and other ...

How to put the “social” in healthcare IT social media: Experts weigh in

How to put the “social” in healthcare IT social media: Experts weigh in

Continuing our post-HIMSS reporting, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked a few of the most influential social media leaders in the health IT ...

The key to improving healthcare: It’s about the data

To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and what problems they solved en route to improving healthcare. While these vendors work across very diverse areas of healthcare IT spectrum, the one focus they have in common is working with data: Patient data, clinical reference da ...

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PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. While not a completely new idea, 2015 has shown us a few different examples of brand crises done right an ...

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Health Data Interoperability: Report from the trenches

U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. New standards such as Fast Healthcare Interoperability Resources (FHIR, pronounced “fire”) could get us there in two to three years. There is another vexing piece of the health data interoperability puzzle – the national patient i ...

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Data Security Takes a Front Seat in Healthcare

With the recent rash of breaches at prominent healthcare organizations this year, it was no surprise that health data security was top of mind among CIOs at HIMSS15. Show organizers added the Cyber Security Command Center in a new exhibit area as attendees felt pressure mounting to pass strict security tests in the wake of new data breaches and random HIPAA audits coming later this year. MSLGROUP Boston’s s ...

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PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advice to new PR professionals and his recommendations on the healthiest coffee consumption levels below. PRSA - Tell me about MSLGROUP and your role there. Merrill - MSLGROUP is a global public relations agency that works with compani ...

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Put the “Meaningful” in Meaningful Use: Experts Sound off at HIMSS15

Federal incentives are drawing national scrutiny. At HIMSS15, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked CIOs of large healthcare systems and other health IT industry leaders to find out where we are – and aren’t – with meaningful use of electronic health records in the midst of Stage 2 and the vision of Stage 3. Here are insights from three of those thought leaders: Marc Pro ...

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How to put the “social” in healthcare IT social media: Experts weigh in

Continuing our post-HIMSS reporting, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked a few of the most influential social media leaders in the health IT space (they converse on Twitter with the #HITsm hashtag) what it takes to stand out in the crowd and become a thought leader, no matter your specialty topic. John Lynn, founder and editor of the Healthcare Scene blog network, advi ...

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HIMSS15: All the trends you need to know in less than four minutes

It’s not every day you get to witness a movie’s world premiere, but that’s exactly what’s happening here. We interviewed some of the top movers and shakers at the week-long, 43,000-attendee Health Information Management Systems Society (HIMSS) convention in Chicago – including MSLGROUP clients – to learn about the hottest topics at the biggest health IT conference of the year. On the show floor and in the h ...

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Video: What Everyday People Know About Encryption

“Where the world talks security” was the tagline at this year’s RSA conference where 30,000 IT vendors and technology professionals exchanged ideas about security threats and products. A week later as media headlines continue to report the latest security breaches and privacy debates, it seems the security conversation has extended beyond the aisles of Moscone to the dinner table, spin class and playground. ...

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RSA 2015: Into the Woods: Protecting Our Youth from the Wolves of Cyberspace

When talking cybersecurity, it’s far more common to be thinking about malware than social issues. However during this year’s RSA Conference, information security and child safety crossed paths for a discussion on how to protect children from becoming victims of cybercrime. As technology has gotten increasingly more sophisticated, unfortunately so have the potential threats facing kids. Michael Osborn, chief ...

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RSA 2015: Quantitative Security: Using Moneyball Techniques to Defend Corporate Networks

When Oakland A’s General Manager Billy Beane embraced an analytic approach to building the dream team, he revolutionized baseball. What if organizations embraced a similar approach to choosing security solutions? The current method is more of an art than a science, Amit Mital, CTO, Symantec noted in his keynote at RSA. By adopting a quantitative approach to data and security, organizations can make better i ...

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RSA 2015: Talking ‘bout My Next Generation

The time is now. The security generation needs to invest in the next generation of talent, Christofer Hoff, vice president and security chief technology officer, Juniper Networks, urged his colleagues during his RSA keynote. Hoff teamed up with Reuben Paul to demonstrate how even a third-grader can successfully launch a cyberattack. The nine year old has an impressive track record. He’s CEO of Prudent Games ...

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