IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

This week, RSA Conference will open its speaking submission process for next year's event, scheduled for late February in San Francisco. And not too far from now in early August, L ...

MSLGROUP Interviews ReadWrite Editor-in-Chief Owen Thomas

MSLGROUP Interviews ReadWrite Editor-in-Chief Owen Thomas

Owen Thomas has been writing about technology since the birth of the Internet. That’s not as long as it sounds but it is still a long time, especially when measured by smartphone g ...

The key to improving healthcare: It’s about the data

The key to improving healthcare: It’s about the data

To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and ...

PR Lessons Learned In 1H 2015: Part One

PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our ...

Health Data Interoperability: Report from the trenches

Health Data Interoperability: Report from the trenches

U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. ...

Data Security Takes a Front Seat in Healthcare

Data Security Takes a Front Seat in Healthcare

With the recent rash of breaches at prominent healthcare organizations this year, it was no surprise that health data security was top of mind among CIOs at HIMSS15. Show organizer ...

PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advic ...

IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

This week, RSA Conference will open its speaking submission process for next year's event, scheduled for late February in San Francisco. And not too far from now in early August, Las Vegas will play host to the Black Hat USA conference. At MSLGROUP, we're busy on both fronts. For RSA Conference, we're analyzing accepted abstracts our teams drafted last year to see what worked. That insight will be applied d ...

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MSLGROUP Interviews ReadWrite Editor-in-Chief Owen Thomas

Owen Thomas has been writing about technology since the birth of the Internet. That’s not as long as it sounds but it is still a long time, especially when measured by smartphone generation years. Owen has worked for (and in several cases outlived) great publications like Red Herring, Business 2.0. Venture Beat and Business Insider. He is now the editor-in-chief of ReadWrite, which he describes as a b2d pub ...

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The key to improving healthcare: It’s about the data

To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and what problems they solved en route to improving healthcare. While these vendors work across very diverse areas of healthcare IT spectrum, the one focus they have in common is working with data: Patient data, clinical reference da ...

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PR Lessons Learned In 1H 2015: Part One

With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. While not a completely new idea, 2015 has shown us a few different examples of brand crises done right an ...

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Health Data Interoperability: Report from the trenches

U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. New standards such as Fast Healthcare Interoperability Resources (FHIR, pronounced “fire”) could get us there in two to three years. There is another vexing piece of the health data interoperability puzzle – the national patient i ...

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Data Security Takes a Front Seat in Healthcare

With the recent rash of breaches at prominent healthcare organizations this year, it was no surprise that health data security was top of mind among CIOs at HIMSS15. Show organizers added the Cyber Security Command Center in a new exhibit area as attendees felt pressure mounting to pass strict security tests in the wake of new data breaches and random HIPAA audits coming later this year. MSLGROUP Boston’s s ...

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PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

The PRSA recently got a chance to grill San Francisco's managing director, Merrill Freund. Check out the full Q&A with Merill's thoughts on the changing nature of PR, his advice to new PR professionals and his recommendations on the healthiest coffee consumption levels below. PRSA - Tell me about MSLGROUP and your role there. Merrill - MSLGROUP is a global public relations agency that works with compani ...

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Put the “Meaningful” in Meaningful Use: Experts Sound off at HIMSS15

Federal incentives are drawing national scrutiny. At HIMSS15, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked CIOs of large healthcare systems and other health IT industry leaders to find out where we are – and aren’t – with meaningful use of electronic health records in the midst of Stage 2 and the vision of Stage 3. Here are insights from three of those thought leaders: Marc Pro ...

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How to put the “social” in healthcare IT social media: Experts weigh in

Continuing our post-HIMSS reporting, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked a few of the most influential social media leaders in the health IT space (they converse on Twitter with the #HITsm hashtag) what it takes to stand out in the crowd and become a thought leader, no matter your specialty topic. John Lynn, founder and editor of the Healthcare Scene blog network, advi ...

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HIMSS15: All the trends you need to know in less than four minutes

It’s not every day you get to witness a movie’s world premiere, but that’s exactly what’s happening here. We interviewed some of the top movers and shakers at the week-long, 43,000-attendee Health Information Management Systems Society (HIMSS) convention in Chicago – including MSLGROUP clients – to learn about the hottest topics at the biggest health IT conference of the year. On the show floor and in the h ...

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Video: What Everyday People Know About Encryption

“Where the world talks security” was the tagline at this year’s RSA conference where 30,000 IT vendors and technology professionals exchanged ideas about security threats and products. A week later as media headlines continue to report the latest security breaches and privacy debates, it seems the security conversation has extended beyond the aisles of Moscone to the dinner table, spin class and playground. ...

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RSA 2015: Into the Woods: Protecting Our Youth from the Wolves of Cyberspace

When talking cybersecurity, it’s far more common to be thinking about malware than social issues. However during this year’s RSA Conference, information security and child safety crossed paths for a discussion on how to protect children from becoming victims of cybercrime. As technology has gotten increasingly more sophisticated, unfortunately so have the potential threats facing kids. Michael Osborn, chief ...

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